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Old 03-16-2009, 02:04 PM   #1
Kane Knight
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Originally Posted by Xero View Post
It's not ridiculous when you consider we are NOT the demographic they're going for. We think it's ridiculous, meanwhile their main fans, the 12-15 crowd (I suppose) are eating it up.

They keep it JUST "edgy" enough not to lose their old fanbase entirely, meanwhile they're building a new fanbase, and I think you can't deny that the current WWE product fits in nicely with what's "popular" with kids today.
I'm not sure they do well enough at keeping some of their old audience, though. They're still doing worse in terms of sales (Selling out is a misnomer), PPV buys, and anything that determines the actual fandom. Ratings are up, but only by a few points (as in, tenths of a point) and this is going into Wrestlemania, where ratings always go up.

Sure, they haven't driven everyone away, but...
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Old 03-16-2009, 05:28 PM   #2
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Originally Posted by Xero View Post
I agree, and it all comes down to lazy booking. It's easier to book for their current crowd than the 18-35 demo.
That's exactly it. I think part of it is also fear that their product won't be accepted by an older crowd, and if they do push it, they'll just fail. There is more money in the older demographic, but to please them, there are a lot more factors to take into account. If an older person is going to buy merchandise, they really have to like something. The older you get, desires become filtered through financial limitations and the opinions of others. A child is more in a position to say "I want this," whereas a teenager (for example) might ask "What does everyone else want?"

Part of it is definitely laziness, I agree -- but it wouldn't surprise me if the WWE is afraid of really trying to appeal to the masses, and falling short. A bit of a split from the topic, but I think this may be a large part of the reason Triple H dominated WWE programming during the initial stages of the draft era, when The Rock and Stone Cold Steve Austin were no longer around. I'm sure politics had a large part in it, but I also think that there was some genuine fear in the WWE because Triple H was the biggest star they still had, and some desperation to cling to him.

Quote:
Originally Posted by Kane Knight View Post
I'm not sure they do well enough at keeping some of their old audience, though. They're still doing worse in terms of sales (Selling out is a misnomer), PPV buys, and anything that determines the actual fandom. Ratings are up, but only by a few points (as in, tenths of a point) and this is going into Wrestlemania, where ratings always go up.

Sure, they haven't driven everyone away, but...
I pretty much agree with this.
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