Raw rating lowest since July 2012

[The CyNick]

Originally Posted by Gorgeous Dale Newstead irrelevant to what we're arguing. You're talking finance, we're talking about actual viewership of the product. Network subscriptions going up could have very little to do with the actual product. Same with advertisers. IN FACT advertisers being interested in television series can have a lot to do with an actual decline in the integrity of a product depending on how you look at it. #fatherknowsbest

At the end of the day, the WWE just wants to generate TV rights fee money. If more advertisers are interested in RAW, in theory it means USA will pay more for the rights fees. When RAW was getting 6 million viewers every week, the problem was because the product was so low rent, interest from advertisers was low.

In recent years WWE has made an effort to make the product more appealing to advertisers. Possibly at the expense of some viewers. But the net effect has been higher TV rights fees. As long as those are going in the right direction, WWE is happy.

Again, and this point will be glossed over or ignored in your response, that isn't to say a 10% WoW decline is positive, you just have to understand the bigger picture.