Quote:
Originally Posted by The CyNick
But the third hour is likely here to stay, and it still does a really strong number, so it's tough to justify getting rid of it.
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Outside of some rare instances, the third hour has been the biggest cause for why overall numbers have been dropping for years. Its also been among some of the lowest ever in WWE history as well.
Only reason they'd keep it is because of money and WWE having nothing strong enough to cover the revenue gap. Like WCW, its pretty much a catch-22 since neither them nor USA Network are happy with it but at the same time, WWE can't afford to lose that extra revenue money.