WWE Announces All PPVs will be dual-branded starting w/ Backlash + PPV Schedule for 2018

[Emperor Smeat]

According to the Observer, WWE is seriously considering the idea of expanding the amount of hours for all PPVs.

While again not official, within WWE the belief was that, because of having to fit the top stars of both brands, that the former B shows will be increased an hour with two match pre-shows and four hour PPV shows. They will have both shows specifically pushing the same PPV every month and all the top stars would be on it. The negative is a lot of the middle and lower card acts won’t be on PPV as much, if at all. And if they’re not on the PPV, they’ll be focused on less on television ... It also makes having separate champions in each brand feeling even sillier since the key title bouts will be on shows with the other brand’s title also defended. You’ll have two women’s title matches and two tag title matches on most shows, along with two world title and two secondary singles titles and a cruiserweight title (which is likely to almost never be on the main PPV shows). There will be title matches relegated to the pre-show, hurting their significance. There will be less place for non-championship matches, and to get the top stars on the show, likely more multiple-person matches. Also, there will likely be more matches on the shows meaning less time or more rushed matches. So there’s good with the bad. The biggest complaint on WWE PPV shows has been the length of the big shows, and now every show will be five hours long.