TNA... Gotta Crawl before they walk?

Obviously with no new "surprises" TNA ratings went straight to hell. No doubt Austin and the Wrestlemania build up helped contribute to that. But even last week, the replay show on Thursday scored just as high as the live show.

Does anyone think it may be smart for TNA to put on a live show Thursday nights and build up an audience before trying to go head to head with Vince on Mondays? Or if not that, at least start earlier. I feel like with no new signees fans have no reason to change from the WWE show.