Why Isn't WWE Capitalizing on Daniel Bryan?

[Fox]

Bryan's run as World Heavyweight Champion may not have set the world on fire, but there's no questioning that Bryan's "Yes!"/finger pointing gimmick got over HUGE.

Things like Daniels' gimmick and the interaction with the fans is something that the WWE has been sorely lacking for a long time. He got jobbed out at WrestleMania and he hasn't really been featured on WWE TV much since WrestleMania. Now there are rumors coming in saying that the WWE brass want the "Yes" thing to die down.

Why aren't they capitalizing on this? I think they need to put Bryan right back into the World Title picture against Sheamus, have him on every RAW and every Smackdown, and keep building him up. Bryan has the makings of a mega star right now, and I feel like WWE is just letting the greatness of his gimmick slip through the cracks.