My big problem with the WWE

[Chavo Classic]

Yep, another ranting thread but I'll keep it brief.

Why, in the majority of matches, does the guy doing the job have to look bad? I can't remember the last non-PPV match where both guys came off looking strong. Why is it the WWE mentally that the winner must squash or dominate the match? Surely it would be in their better interests to have both guys look strong?

Wouldn't there be a better logic in making the loser look stronger, and consequently, the guy who beat him looks stronger too? Whenever I get a chance to catch ROH, I'm always impressed in how both guys get their fair share of the domination, the chance to show their arsenal, and in the end how the victor walks away looking like he's been tested by the match.

I understand that in the limited 2 hours of screentime there is, not every match can go the minimum twenty minutes to get both guys over, but aren't these the kind of changes that the WWE (and TNA for that matter) should be experimenting with?