wwe trying to increase web activity

The WWE Launched an official statement at 11:30 E.S.T last night stating that a new genral manager will be decided upon today. Who this General manager is and any trades he decides to make, will be posted on WWE.com at 9:00 (or 9:30) tuesday night.. (E.S.T.).

is this the WWE trying to get more internet activity? i believe this is a great idea! what do you guys think?