So it appears that WWE is drawing in more female fans

[DAMN iNATOR]

The following is from an article on the Main Page:

Originally Posted by Ryan Clark According to an article by The New York Post (NYPost.com), WWE has begun to attract an increasingly female audience. The article states that college-aged female viewers were up 34%, 25-34 year old viewers were up 13.7% and they are up 23% with women over 50 years old. The article also says that “lust” is a determining factor, because “These guys all look like body-builders instead of just big guys.” WWE is also planning an apparel line, new toy lines and other branded products targeted at females to take advantage of this new trend in viewing. The article also mentions that the new “softer WWE PG rating” has helped attract new sponsors like 7-Eleven and Pepsi Max to the company. WWE COO Donna Goldsmith had the following comments… “When we were a little more edgy, we lost a lot of women. They weren’t as comfortable watching with their kids. But now that we are more family-friendly, it’s a perfect reason for them to come back.”

Kind of surprising, but I guess like it says, when you factor in the TV PG-13 or whatever brand of action WWE is using these days, I could see how that would have more appeal to the ladies, as it means the divas segments are percieved as not so much just using the ladies as eye-candy with next to nothing on in their matches, and thus "objectifying women" or whatever...plus it seems, according to the articles, that the ladies seem to enjoy the fact that the guys are all mostly muscly and not giant blobs as much as in the past, which is perfectly understandable.