WWE has reportedly "given up" on Ziggler and Swagger

[Evil Vito]

Source: The Wrestling Observer Newsletter

For those keeping track, Dolph Ziggler has taken part in twenty-six Intercontinental title matches at various events (televised and non-televised) within the past few months, losing all but two. He won one match via count-out with another match being ruled a double count-out. Furthermore, he has come up short in retrieving the title on television on seven different occasions including Night of Champions, SummerSlam, Hell in the Cell and four separate episodes of Friday Night SmackDown!.

Ziggler was at one point scheduled to win the title from Rey Mysterio over the summer, but the high-flying Superstar vetoed dropping the title to him on more than one occasion. When push came to shove as a result of a 30-day suspension for violating the company’s drug testing policy in early September, Mysterio agreed to drop the title to John Morrison.

Now it appears that the ship has sailed on Ziggler nabbing the gold as WWE officials have reportedly “given up on him.”

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Credit: F4WOnline.com

The latest issue of the Wrestling Observer Newsletter reports that WWE has "given up" on pushing Jack Swagger to superstardom as he has not quite panned out as officials had initially hoped.

When he first showed up on the WWE scene a little over a year ago, "The All-American American" was pegged as the future of the company due to his tremendous size. Nowadays, he's considered a comedy figure ranked slightly lower than Chavo Guerrero on the RAW pecking order. Furthermore, some feel he's in danger of becoming "this year's Chris Masters."

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God I really fucking hate WWE sometimes. They've danced this dance too often in the past. They'll push the hell out of a guy only to change their mind for no legitimate reason. Unreal.