The end of Attitude happened with the closing of WCW and to a lesser extent, the closing of ECW. WWE had zero competition and when you don't have to compete in the marketplace, you tend to get lazy which is exactly what WWE did. Having to compete and try and out-do WCW is what made WWF in 98', 99', and even 2000 so amazing. Vince seems to get his shit together when he's under pressure to succeed. Without any pressure, we get play it safe, lame, make-myself-ECW-champion Vince, and in turn, a much weaker product is produced.
|