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Old 12-06-2008, 12:09 AM   #1
Kane Knight
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I'm gonna take a different approach. Noid, succinctly as possible, sum up how you would market to children more effectively than WWE.
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Old 12-07-2008, 09:23 AM   #2
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And, yes, I think it would be much better if the WWE didn't market towards children in the first place.
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Old 12-07-2008, 11:46 AM   #3
Kane Knight
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They sell well in any era. They're selling exceptionally well in this era. Remember, Cena and Mysterio merch is selling so well it's making up for loss of ad revenue, lower ticket sales, and reduced PPV buyrates. That flat-out indicates a large growth in the market over the last few years. If you don't see how someone could argue with you on their success with children, then I can only determine you don't know the facts.

And Jericho? He serves his current purpose well. He opposes Cena and Bats and the other "good guys." The kids don't need to understand his "cerebral" approach to appreciate that he's the bad guy, they read his demeanor (though they would not call it that) and see his opposition to Cena.Bats and boo him and cheer for the face to kick his ass.

Jericho isn't going to move much merch as a face, but he will certainly help the others sell a lot of merchandise as long as he is making the good guys look good. This is very different when compared to DX or Cena, where a heel turn would greatly affect the merchandise they already move.

This doesn't necessarily make McMahon a promotional genius; I'd wager he stumbled into it. However, it does mean that the promotion and marketing are working. More merch being purchased with fewer viewers and overall fans? It would seem that "putting a beanie hat" on an adult product is pretty effective, even if you don't like it.
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Old 12-07-2008, 03:07 PM   #4
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K4L!!!
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Old 12-08-2008, 08:20 PM   #5
Kane Knight
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Uh...Noid...BDC isn't targeting you because you don't agree with something you saw on TV. He is targeting you because you're objectively wrong.
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Old 12-08-2008, 08:55 PM   #6
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I know this may be a very 'lame' idea, but how about a specific show, for example ECW, and making it an adults only type show (a.k.a attitude era type of stuff). I know its a long shot due to the substance of wrestlers during that era (Austin, Rock etc) but I'm sure Vince could work something out. You may not get higher merch sales, but you may attract an older demographic (even fans that stopped watching once the Attitude era was 'over'). This could then impact the younger demographic due to the parents enjoying watching wrestling again and thus increase sales in a number of ways (merch, tickets, PPVs etc).
Just a random idea I thought I would throw out there.
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