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Old 07-10-2020, 07:57 PM   #1681
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Ouch at the numbers for Miz's new game show on USA Network.

Not as dire as the drop WWE Backstage did from its special preview episodes to official debut but neither was it a good number for an official debut episode although to be fair a bit, the preview show was on NBC.

Quote:
Originally Posted by PWI
The 7/9 debut episode of Cannonball, the new aqua-competition comedy series hosted by the Miz on the USA Network garnered 770,000 overnight viewers and brought a .20 rating in the 18-34 demographic.

The NBC preview of the series on 6/29 brought in 2,748,000 overnight viewers, so the official debut was way below the preview audience.
For some perspective, WWE Backstage did 597k and 426k for its preview episodes and a measly 49k for its actual debut episode.
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Old 07-10-2020, 08:10 PM   #1682
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Holy shit, it outdrew AEW, hahahaha.
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Old 07-10-2020, 08:14 PM   #1683
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a non-wrestling show managed to beat a wrestling show.
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Old 07-10-2020, 08:17 PM   #1684
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Remember when wrestling used to do really well? How we've fully embraced "wrestling is shit and anything else is better."
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Old 07-10-2020, 08:22 PM   #1685
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The thread title should be "Mr. Nerfect has a meltdown on TPWW."
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Old 07-10-2020, 09:24 PM   #1686
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ROFL!!
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Old 07-10-2020, 09:29 PM   #1687
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Lol I don't think he's about to have a meltdown with that revelation
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Old 07-10-2020, 09:58 PM   #1688
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Curious to see if SD has a drop like RAW and stays under 2 million, I wouldn't be surprised
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Old 07-11-2020, 12:52 AM   #1689
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Prediction: No one talks about the demos.
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Old 07-11-2020, 06:07 AM   #1690
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Old 07-11-2020, 08:23 AM   #1691
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I don't think it really matters what NXT gets in the ratings or what matches it gives away. Its very presence detracts from viewers from AEW.
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Old 07-11-2020, 08:27 AM   #1692
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Quote:
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If the demos mattered that much AEW would have better advertisers on their show
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Old 07-11-2020, 08:39 AM   #1693
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Dick pills are highly viable Gertner. Fuck off.
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Old 07-11-2020, 10:42 AM   #1694
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Are advertisers really going out of their way to buy ad space to cater to a bunch of 48 year old white dudes who still have cable? That seems extremely archaic. NXT would surely have a more diverse audience, and they’re also plugged in all around the world. And why the fuck wouldn’t viewers matter? Old people don’t buy shit? Especially if they’re lonely wrestling fans that like jacking it to the Women’s Division? That’s some bullshit.
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Old 07-11-2020, 11:14 AM   #1695
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1.904 million

Tough situation for FOX, a few green spots below but at billion dollars over five years is probably looking like a poor financial investment!
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Old 07-11-2020, 11:17 AM   #1696
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Here's how the top 4 did this week:

SD - 1.904 million
RAW - 1.687 million
AEW - 715k
NXT - 759k
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Old 07-11-2020, 12:00 PM   #1697
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Isn't it quite obvious that it's not just WWE that is falling greatly but ratings in general are a fraction of what they were 20 years ago. Am I totally off base here? Obviously if you look at WWE you see a decline pretty much since The Invasion angle, but couldn't the same be said about TV ratings in general?
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Old 07-11-2020, 12:14 PM   #1698
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15.6 million watched the NFL draft earlier this year

102 million watched the Super Bowl

so it depends on the show/event
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Old 07-11-2020, 12:21 PM   #1699
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Quote:
Originally Posted by Mr. Nerfect View Post
Are advertisers really going out of their way to buy ad space to cater to a bunch of 48 year old white dudes who still have cable? That seems extremely archaic. NXT would surely have a more diverse audience, and they’re also plugged in all around the world. And why the fuck wouldn’t viewers matter? Old people don’t buy shit? Especially if they’re lonely wrestling fans that like jacking it to the Women’s Division? That’s some bullshit.
No, they're buying ad space to get their products in front of the millions of 18-49 year olds that live in the 80+ million households in the U.S. who have cable or satellite. Pretty sure advertisers have much better data and insight on their potential consumers in the U.S. and the most cost effective ways to reach them.

Most advertisers don't care about demographic diversity, they want to advertise to people who can and will buy their products right now. Data consistently shows that the ideal U.S. consumer to most advertisers is a white person between the ages 18 and 49.

It's not rocket science, you just have to choose to not be such an idiot who refuses to learn or understand it.
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Old 07-11-2020, 06:31 PM   #1700
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Quote:
Originally Posted by Jordan X View Post
Isn't it quite obvious that it's not just WWE that is falling greatly but ratings in general are a fraction of what they were 20 years ago. Am I totally off base here? Obviously if you look at WWE you see a decline pretty much since The Invasion angle, but couldn't the same be said about TV ratings in general?
Yes in general but for sports its more of a mixed bag. Like the NFL last season went up in ratings and I think they've been up ever since the post-Kaepernick kneeling controversy.

When WWE was pushing for new tv deals, they were selling themselves hard as being equivalent to sports in terms of being DVR proof and as a reliable live content provider. FOX bit big on that sales pitch which is why they started talking about using their sports properties to help promote Smackdown.

WWE not having an offseason unlike sports is actually hurting them more than helping since they don't get any real chance to rest and recharge their creative batteries.
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Old 07-11-2020, 08:23 PM   #1701
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Quote:
Originally Posted by Slik View Post
1.904 million

Tough situation for FOX, a few green spots below but at billion dollars over five years is probably looking like a poor financial investment!
#1 in the demo in their time slot. Funny how no one talks about it, yet Tony Khan says that is all the rage except on Wednesdays.

Quote:
Originally Posted by BigCrippyZ View Post
No, they're buying ad space to get their products in front of the millions of 18-49 year olds that live in the 80+ million households in the U.S. who have cable or satellite. Pretty sure advertisers have much better data and insight on their potential consumers in the U.S. and the most cost effective ways to reach them.

Most advertisers don't care about demographic diversity, they want to advertise to people who can and will buy their products right now. Data consistently shows that the ideal U.S. consumer to most advertisers is a white person between the ages 18 and 49.

It's not rocket science, you just have to choose to not be such an idiot who refuses to learn or understand it.
They're not getting millions of people watching AEW, period. Cut your shit. You've gone full delusional. They were averaging about 350k people in that demo on Wednesday. They're selling slots to Sensodyne, because the average age of the AEW fan is 45 and they've probably done further research to discover that they're not the most trendy specimens on Planet Earth. That's what their insight gives them.

And yes, I'm sure advertisers do get way more than Showbuzz charts. That's my fucking point, you zealot. That's why the whining from Jericho and Khan is so fucking hilarious. That's why I criticize people who take the numbers so literally, because they don't imply how those demos are further broken down and whether or not advertisers see value in them, whether due to stigma or market research.

Advertisers care about a lot of things. They care about making money RIGHT NOW (which might be why they'd choose the product with the larger global reach and more diverse audience from the start), but they also care about the growth and perception of their products, not only in the immediate sense, but also over time. Do you want to see your average AEW fan wearing your clothing label? Some businesses might say yes, and others might say no.

Maybe it's just because I'm an idiot, but me no able to think of ads aimed at different races. Me no understand telebision. All matter is 45 year old white men. Me need learn how to read Showbuzz chart. Showbuzz chart teach POWER LEVEL!
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Old 07-11-2020, 10:39 PM   #1702
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Quote:
Originally Posted by Emperor Smeat View Post
Yes in general but for sports its more of a mixed bag. Like the NFL last season went up in ratings and I think they've been up ever since the post-Kaepernick kneeling controversy.

When WWE was pushing for new tv deals, they were selling themselves hard as being equivalent to sports in terms of being DVR proof and as a reliable live content provider. FOX bit big on that sales pitch which is why they started talking about using their sports properties to help promote Smackdown.

WWE not having an offseason unlike sports is actually hurting them more than helping since they don't get any real chance to rest and recharge their creative batteries.
Always felt like giving guys time off tv after a big angle or long run would them good creatively to reset. Still work them at house shows but let the people miss them for a bit. Obviously a bad time for that right now.
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Old 07-12-2020, 11:10 AM   #1703
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Quote:
Originally Posted by Mr. Nerfect View Post
They're not getting millions of people watching AEW, period. Cut your shit. You've gone full delusional. They were averaging about 350k people in that demo on Wednesday. They're selling slots to Sensodyne, because the average age of the AEW fan is 45 and they've probably done further research to discover that they're not the most trendy specimens on Planet Earth. That's what their insight gives them.

And yes, I'm sure advertisers do get way more than Showbuzz charts. That's my fucking point, you zealot. That's why the whining from Jericho and Khan is so fucking hilarious. That's why I criticize people who take the numbers so literally, because they don't imply how those demos are further broken down and whether or not advertisers see value in them, whether due to stigma or market research.

Advertisers care about a lot of things. They care about making money RIGHT NOW (which might be why they'd choose the product with the larger global reach and more diverse audience from the start), but they also care about the growth and perception of their products, not only in the immediate sense, but also over time. Do you want to see your average AEW fan wearing your clothing label? Some businesses might say yes, and others might say no.
I never said that AEW was getting millions of viewers. Your question was if advertisers were "catering to 48 year olds who have cable", not if AEW advertisers exclusively were catering to 48 year olds, and I responded to your actual question. Advertisers want to try and reach the millions of 18-49 years olds in the 80+ million households who watch or may watch cable or satellite TV every week.

You do understand that the ads that run during Smackdown and Raw in the U.S. on Fox and USA are different and separate from the ads that are run on international broadcasts don't you? They don't get a discount for advertising on both U.S. and international broadcasters. The agreements and rates are completely separate. Whether a program or its producer has a larger global reach or a more diverse audience does nothing for advertisers who are advertising in the U.S.

Advertisers don't give a shit who among the general consuming public purchases their product, they only care that they purchase it. It's very simple. Who actually can and is most likely to purchase their product right now, and how they can get their product in front of those likely consumers, is all that matters. Those consumers are almost always a huge majority age 18-49, and white, for multiple reasons.

It's clear that you know absolutely jack shit about how media, entertainment, and advertising works in the U.S. It really seems like might be so stupid that it takes you multiple attempts just to tie your shoes.
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Old 07-12-2020, 01:23 PM   #1704
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I don't want to break down the math of how Nielsen ratings actually work again, so let's just take it at face value.

The difference of a .28 and .20 is 80,000 people.

These fuckers are going out of their way to be defensive and belittling people while bragging about 80,000 people.

If anybody thinks for one second that Advertisers care about an 80,000 person difference in the "demos" then they are simple minded.

You know what advertisers are looking for? The total number in that demo, as in are they getting a million, 2 million, etc.

280,000 is the same thing as 200,000 to advertisers, a bottom of the priority piece of shit investment.

Chris Jericho and Tony Khan can take that argument and stick it up each other's asses. 280,000 in the demo is a fucking joke to advertisers.

The fact that they are THIS butthurt over the total viewers that they continually have to "BUT MUH DEMOS" is why nobody will ever take them seriously in the business world. It's all a joke and embarrassing.
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Old 07-12-2020, 04:16 PM   #1705
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Tony being whiny/petty makes me want NXT to beat them next week
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Old 07-12-2020, 05:06 PM   #1706
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Quote:
Originally Posted by xrodmuc316 View Post
I don't want to break down the math of how Nielsen ratings actually work again, so let's just take it at face value.

The difference of a .28 and .20 is 80,000 people.

These fuckers are going out of their way to be defensive and belittling people while bragging about 80,000 people.

If anybody thinks for one second that Advertisers care about an 80,000 person difference in the "demos" then they are simple minded.

You know what advertisers are looking for? The total number in that demo, as in are they getting a million, 2 million, etc.

280,000 is the same thing as 200,000 to advertisers, a bottom of the priority piece of shit investment.

Chris Jericho and Tony Khan can take that argument and stick it up each other's asses. 280,000 in the demo is a fucking joke to advertisers.

The fact that they are THIS butthurt over the total viewers that they continually have to "BUT MUH DEMOS" is why nobody will ever take them seriously in the business world. It's all a joke and embarrassing.
Yep.

And I can’t think of anything cooler than going on the internet and being a sore loser and making a fuss about the demos in the first place. It may come back to bite them, which would be hilarious.
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Old 07-12-2020, 07:47 PM   #1707
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Quote:
Originally Posted by xrodmuc316 View Post
I don't want to break down the math of how Nielsen ratings actually work again, so let's just take it at face value.

The difference of a .28 and .20 is 80,000 people.

These fuckers are going out of their way to be defensive and belittling people while bragging about 80,000 people.

If anybody thinks for one second that Advertisers care about an 80,000 person difference in the "demos" then they are simple minded.

You know what advertisers are looking for? The total number in that demo, as in are they getting a million, 2 million, etc.

280,000 is the same thing as 200,000 to advertisers, a bottom of the priority piece of shit investment.

Chris Jericho and Tony Khan can take that argument and stick it up each other's asses. 280,000 in the demo is a fucking joke to advertisers.

The fact that they are THIS butthurt over the total viewers that they continually have to "BUT MUH DEMOS" is why nobody will ever take them seriously in the business world. It's all a joke and embarrassing.
Only problem with your math is a 0.28 vs 0.20 is actually higher than a 80k difference since a tenth of a ratings point doesn't equal 10k viewers. Same for a 1.0 in overall ratings doesn't equal 1 million viewers nor has that been the case for a long time.

Just counting the live numbers since that is what advertisers care about more, AEW had a 100k advantage this week but half of all their viewers were in that key demo area. Meanwhile only around a third of all NXT viewers were in that same demo area. So while AEW had around 45k less total viewers, they would still be more appealing to advertisers compared to NXT since their audience share in that key demo is much higher.
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Old 07-12-2020, 09:37 PM   #1708
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Quote:
Originally Posted by Emperor Smeat View Post
Only problem with your math is a 0.28 vs 0.20 is actually higher than a 80k difference since a tenth of a ratings point doesn't equal 10k viewers. Same for a 1.0 in overall ratings doesn't equal 1 million viewers nor has that been the case for a long time.

Just counting the live numbers since that is what advertisers care about more, AEW had a 100k advantage this week but half of all their viewers were in that key demo area. Meanwhile only around a third of all NXT viewers were in that same demo area. So while AEW had around 45k less total viewers, they would still be more appealing to advertisers compared to NXT since their audience share in that key demo is much higher.
NXT's average in the demo was 262k. AEW's was 364k. So it wasn't ~80k. It was ~100k.
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Old 07-12-2020, 09:59 PM   #1709
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Quote:
Originally Posted by Emperor Smeat View Post
Only problem with your math is a 0.28 vs 0.20 is actually higher than a 80k difference since a tenth of a ratings point doesn't equal 10k viewers. Same for a 1.0 in overall ratings doesn't equal 1 million viewers nor has that been the case for a long time.

Just counting the live numbers since that is what advertisers care about more, AEW had a 100k advantage this week but half of all their viewers were in that key demo area. Meanwhile only around a third of all NXT viewers were in that same demo area. So while AEW had around 45k less total viewers, they would still be more appealing to advertisers compared to NXT since their audience share in that key demo is much higher.
You are correct, I did make sure to state I was just going to take the number at face value for arguments sake. Regardless though, bragging over such a small difference of a small number either way is lame. Advertisers aren't beating down the door for those numbers, and the whole argument of the demos being so great and important is a horrible argument when the number you are getting is so low.
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Old 07-12-2020, 10:05 PM   #1710
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Noid just owning everybody in this thread
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Old 07-12-2020, 10:47 PM   #1711
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Quote:
Originally Posted by xrodmuc316 View Post
You are correct, I did make sure to state I was just going to take the number at face value for arguments sake. Regardless though, bragging over such a small difference of a small number either way is lame. Advertisers aren't beating down the door for those numbers, and the whole argument of the demos being so great and important is a horrible argument when the number you are getting is so low.
That's where the rankings add another wrinkle to the whole ratings discussion since despite both shows being lower than desired in viewership and NXT's recent win streak in viewership, AEW being a constantly higher ranked show is still more appealing to advertisers.

Like last week it was only around a 100k difference between both shows in terms of key demos but it made a huge difference in terms of rankings at #7 vs. #24. Plus for TNT, its been a goldmine for them in terms of weekly rankings since they usually struggled to rank well or even at all on Wednesdays prior to AEW's arrival.

NXT's main problem is while its been enjoying a recent surge in viewership popularity and wins, almost all of its real gains are coming from WWE's older viewership which isn't sustainable for long term growth. On the flip side, AEW shedding its older viewers in recent weeks now leaves it a lot more susceptible to viewership spikes depending on outside circumstances like big sporting events since their younger viewers have been a lot more volatile than NXT's younger viewers.
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Old 07-12-2020, 11:44 PM   #1712
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I wasn’t that impressed when I heard AEW was only beating NXT in the old key demo by 100k viewers, but then I heard that they were ranked 7th and 24th and placed all my money on red.

Haha, get the fuck out.
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Old 07-12-2020, 11:56 PM   #1713
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Fine. I'm done bother talking about ratings for shows anymore since a bunch of twats here has made it a lot less fun or enjoyable to discuss in recent times.

You or anyone else want to stick with your antics in this thread, then be my guest since I no longer give a shit anymore.
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Old 07-13-2020, 12:52 AM   #1714
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Quote:
Originally Posted by xrodmuc316 View Post
You are correct, I did make sure to state I was just going to take the number at face value for arguments sake. Regardless though, bragging over such a small difference of a small number either way is lame. Advertisers aren't beating down the door for those numbers, and the whole argument of the demos being so great and important is a horrible argument when the number you are getting is so low.
I'm sorry, but this is a bunch of nonsense and it seems like you don't know the realities of what these numbers mean for revenues.

In today's market, that much difference in the key 18-49 demo, especially vs another program with a remotely similarly sized overall audience, regularly results in advertisers paying almost double or sometimes more for a spot. That means more $ for the broadcaster and more security (and sometimes $) for that program's producer.

Is that always smart for the advertiser? Maybe. Maybe not. The reality is however that they still regularly do it.
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Old 07-13-2020, 01:10 AM   #1715
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Quote:
Originally Posted by Emperor Smeat View Post
Fine. I'm done bother talking about ratings for shows anymore since a bunch of twats here has made it a lot less fun or enjoyable to discuss in recent times.

You or anyone else want to stick with your antics in this thread, then be my guest since I no longer give a shit anymore.
Stop being such a sook. You said something stupid. 7th and 24th were separated by 102k viewers this week. A lot of them probably people advertisers want nothing to do with, since wrestling fans are far from trend-setters, and you played it up like a big deal.

Quote:
Originally Posted by BigCrippyZ View Post
I'm sorry, but this is a bunch of nonsense and it seems like you don't know the realities of what these numbers mean for revenues.

In today's market, that much difference in the key 18-49 demo, especially vs another program with a remotely similarly sized overall audience, regularly results in advertisers paying almost double or sometimes more for a spot. That means more $ for the broadcaster and more security (and sometimes $) for that program's producer.

Is that always smart for the advertiser? Maybe. Maybe not. The reality is however that they still regularly do it.
I'm sorry, but this is a bunch of nonsense and it seems like you don't know the realities of what these numbers mean for revenues.

A lot of advertisers have gone digital, since cable is a dying medium. It's no longer the best way to reach people in these demographics. They also get a lot more information than a fucking chart from Showbuzz. They're interested in disposable income, spending habits and whether or not the people in that demo are going to fit their brand image.

Gertner went through the sponsors AEW is attracting. Sounds like a old, fat, white audience. Super-attractive to advertisers and sponsors, right? If you want to compare this to NXT, you've got a worldwide audience (far more established than AEW) and a PG rating, which makes them a lot more accessible. Mountain Dew sponsored the show last week, apparently, so they would have had a commercial broadcast all around the world that lives in perpetuity. Plus, NXT isn't taking anywhere near as much of that from USA's mouths as AEW is from TNT.

By the way, AEW has lost 59% of their fans in that demo since they started.

Stop trying, Cripz. This promotion keeps shooting itself in the foot and the honeymoon is over. More and more people are realizing that those who were saying "Whoa-oh" from the start were right, and you just can't deal with it because you're a zealot who is so obsessed with hating anything and everything WWE that anything else was going to be "such good shit" and your ability to reason on the subject was blocked. You hitched your wagon to the wrong horse and wrestling is worse off because people kept kissing vanity promotion ass.

Prove me fucking wrong.
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Old 07-13-2020, 01:46 AM   #1716
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Quote:
Originally Posted by Mr. Nerfect View Post
Stop being such a sook. You said something stupid. 7th and 24th were separated by 102k viewers this week. A lot of them probably people advertisers want nothing to do with, since wrestling fans are far from trend-setters, and you played it up like a big deal.



I'm sorry, but this is a bunch of nonsense and it seems like you don't know the realities of what these numbers mean for revenues.

A lot of advertisers have gone digital, since cable is a dying medium. It's no longer the best way to reach people in these demographics. They also get a lot more information than a fucking chart from Showbuzz. They're interested in disposable income, spending habits and whether or not the people in that demo are going to fit their brand image.

Gertner went through the sponsors AEW is attracting. Sounds like a old, fat, white audience. Super-attractive to advertisers and sponsors, right? If you want to compare this to NXT, you've got a worldwide audience (far more established than AEW) and a PG rating, which makes them a lot more accessible. Mountain Dew sponsored the show last week, apparently, so they would have had a commercial broadcast all around the world that lives in perpetuity. Plus, NXT isn't taking anywhere near as much of that from USA's mouths as AEW is from TNT.

By the way, AEW has lost 59% of their fans in that demo since they started.

Stop trying, Cripz. This promotion keeps shooting itself in the foot and the honeymoon is over. More and more people are realizing that those who were saying "Whoa-oh" from the start were right, and you just can't deal with it because you're a zealot who is so obsessed with hating anything and everything WWE that anything else was going to be "such good shit" and your ability to reason on the subject was blocked. You hitched your wagon to the wrong horse and wrestling is worse off because people kept kissing vanity promotion ass.

Prove me fucking wrong.
This has nothing to do with AEW or WWE/NXT or even specific advertisers. This is just the realities of today's advertising rates. Just because advertisers are spending more on digital has nothing to do with how ad rates are calculated for TV, radio, etc. I help with these kinds of ad rate deals quite often, and I just did some more a couple months ago. If I could show you the underlying data and formulas advertisers and broadcasters use to determine ad rates without breaking privilege I would.

Also, a Mountain Dew sponsorship is not remotely the same thing as an ad buy. It has nothing to do with how much USA receives from advertisers nor how much WWE receives from USA. It'd be great if you could at least try to know the terminology and differences in what you're talking about.
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Old 07-13-2020, 02:23 AM   #1717
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Originally Posted by BigCrippyZ View Post
This has nothing to do with AEW or WWE/NXT or even specific advertisers. This is just the realities of today's advertising rates. Just because advertisers are spending more on digital has nothing to do with how ad rates are calculated for TV, radio, etc. I help with these kinds of ad rate deals quite often, and I just did some more a couple months ago. If I could show you the underlying data and formulas advertisers and broadcasters use to determine ad rates without breaking privilege I would.

Also, a Mountain Dew sponsorship is not remotely the same thing as an ad buy. It has nothing to do with how much USA receives from advertisers nor how much WWE receives from USA. It'd be great if you could at least try to know the terminology and differences in what you're talking about.
Actually it does have everything to do with AEW and NXT -- that's what we're talking about. And unless you are going to suggest that there is a blanket rule for the rate networks sell ad rates at, dependent completely on one demo, determined by their placing on a Showbuzz chart with a difference of an estimated 80k being significant, with no other data, your work is still cut out for you.

There is so much more that goes into ad rates than a simple score in a demo.

Of course it's not the same as an ad buy. One is a sponsorship and the other is an ad buy, hahaha. I'm talking about the overall appeal of these programs to other businesses. Don't act like that is irrelevant. It's got everything to do with how effective the reach of NXT is versus AEW, which is the whole purpose of discussing this stuff. Nice smokescreen though.
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Old 07-13-2020, 02:24 AM   #1718
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It's going to be absolutely hilarious when NXT starts beating AEW in the demos.
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Old 07-13-2020, 05:26 PM   #1719
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Quote:
Originally Posted by BigCrippyZ View Post
I'm sorry, but this is a bunch of nonsense and it seems like you don't know the realities of what these numbers mean for revenues.

In today's market, that much difference in the key 18-49 demo, especially vs another program with a remotely similarly sized overall audience, regularly results in advertisers paying almost double or sometimes more for a spot. That means more $ for the broadcaster and more security (and sometimes $) for that program's producer.

Is that always smart for the advertiser? Maybe. Maybe not. The reality is however that they still regularly do it.
It's not though. Dynamite doesn't have any major advertisers. Even after including an actual Cracker Barrel barrel on their show in a gimmick match, I still can't remember there being a Cracker Barrel commercial airing during an episode of Dynamite.
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Old 07-13-2020, 08:52 PM   #1720
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I’ve spoken to advertisers who are fans and defenders of AEW, and they have never made the assertion that a difference in 100k viewers in the 18-49 demo doubles your ad revenue. Implicit in this assertion is that since AEW launched in 2019, they have had their ad revenue halved twice. What a load of shit.

Imagine going ga-ga over being 7th in the demo and “this being a business” when you’re making a quarter of what you did in ad revenue from mere months ago.
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