WWE Ratings: Viewers over the age of 50 dominate ratings landscape

**slik** · 04-20-2017, 03:53 PM

http://www.tpww.net/2017/04/wwe-rati...te-tv-ratings/

I have always been curious to know more about WWE’s ratings — Each week when the overnight rating of RAW and SmackDownLIVE is revealed, the highest viewing demographic is the 50+ crowd, while the lowest viewing demographic is the 12-18 range. I know many millenial viewers watch shows on delay or at their own pleasure so I decided to reach out to top wrestling journalist Dave Meltzer of The Wrestling Observer on this matter.

@davemeltzerWON Would WWE's 18-34 demo ratings be higher if VOD and Live + 7 were taken into account?
— Kenton Lane (@TheKentonLane) April 20, 2017

All ratings would be about 10-12% higher, but they'd be 10% higher last year as well, so declines are still there. https://t.co/ggtIFiWAR6
— Dave Meltzer (@davemeltzerWON) April 20, 2017

@davemeltzerWON So even taking the Live + 7 and VOD into play, the largest demo of viewers is still 50+. Interesting!
— Kenton Lane (@TheKentonLane) April 20, 2017

Depends on the week, sometimes by percentage it's 35-49 but for overall viewers, 50+ almost always https://t.co/Ye4fVq0xlf
— Dave Meltzer (@davemeltzerWON) April 20, 2017

I also reached out to wrestlenomics expert Chris Harrington and he shared some interesting viewing information

@TheKentonLane I don't know but I imagine it does not. Again, the majority of the youth viewing is coming from YT clips which doesn't count towards ratings
— Chris Harrington (@mookieghana) April 20, 2017

Harrington also shared this interesting fact about viewing habits on Twitter.

"20% of 18-34 year old using only mobile devices to view content. They are 'cord-nevers'; never subscribed to cable or satellite service." pic.twitter.com/9SSKWWnCZs
— Chris Harrington (@mookieghana) April 20, 2017

04-20-2017, 03:53 PM	#1
slik Trickster Demon Posts: 59,750	WWE Ratings: Viewers over the age of 50 dominate ratings landscape http://www.tpww.net/2017/04/wwe-rati...te-tv-ratings/ I have always been curious to know more about WWE’s ratings — Each week when the overnight rating of RAW and SmackDownLIVE is revealed, the highest viewing demographic is the 50+ crowd, while the lowest viewing demographic is the 12-18 range. I know many millenial viewers watch shows on delay or at their own pleasure so I decided to reach out to top wrestling journalist Dave Meltzer of The Wrestling Observer on this matter. @davemeltzerWON Would WWE's 18-34 demo ratings be higher if VOD and Live + 7 were taken into account? — Kenton Lane (@TheKentonLane) April 20, 2017 All ratings would be about 10-12% higher, but they'd be 10% higher last year as well, so declines are still there. https://t.co/ggtIFiWAR6 — Dave Meltzer (@davemeltzerWON) April 20, 2017 @davemeltzerWON So even taking the Live + 7 and VOD into play, the largest demo of viewers is still 50+. Interesting! — Kenton Lane (@TheKentonLane) April 20, 2017 Depends on the week, sometimes by percentage it's 35-49 but for overall viewers, 50+ almost always https://t.co/Ye4fVq0xlf — Dave Meltzer (@davemeltzerWON) April 20, 2017 I also reached out to wrestlenomics expert Chris Harrington and he shared some interesting viewing information @TheKentonLane I don't know but I imagine it does not. Again, the majority of the youth viewing is coming from YT clips which doesn't count towards ratings — Chris Harrington (@mookieghana) April 20, 2017 Harrington also shared this interesting fact about viewing habits on Twitter. "20% of 18-34 year old using only mobile devices to view content. They are 'cord-nevers'; never subscribed to cable or satellite service." pic.twitter.com/9SSKWWnCZs — Chris Harrington (@mookieghana) April 20, 2017 Last edited by slik; 04-20-2017 at 04:21 PM.