How much of WWE's profits come from Merch?

[Kane Knight]

It'd probably be interesting to see. Terry's latest rant got me thinking. Rey and Cena are still around in part because they're merchandise movers, so I'm thinking it logically should be large, but WWE's never really seemed to be very logical.

[Blue Demon]

probably a decent amount

[Verbose Minch]

At least 20 bucks.

[Funky Fly]

Probably a sizable chunk of change, since they push Cena so hard despite massive booing.

[Stickman]

They were at one time a billion dollar company.

[Dave Youell]

Well back in 99 Road Dogg was making Royalty Cheques for $300,000 per quarter

I know it's not as hot now, but still, I would think alot

[Outsider]

Given that you have merchandise on sale in every toy shop in the UK and I assume the US, Canada and many other countries around the world, I would have thought it was a lot.

[Kane Knight]

The Magic Number Is....*drummrolllllll*

17.57%, a little under 20 million.

[Dave Youell]

The Magic Number Is....*drummrolllllll*

17.57%, a little under 20 million.

So the profits from the last year are 20 mil?

I would asume Cena makes the WWE about 25% of that at a guess. So I can see why they are pushing him

[Outsider]

In the last quarter (end Sept 30th) $19 million in 'consumer products', down from $21.7 million for the same period last year.

This compares to $68.6 million in 'televised and live entertainment', $7.7 million in 'digital media' and $12.8 million in films for that quarter.

http://corporate.wwe.com/documents/3QF2007pressrelease.pdf

[Dave Youell]

So that's 19 mil per quarter!!!

Holy Shit

Yeah Cena's set for life right now

[Kane Knight]

In the last quarter (end Sept 30th) $19 million in 'consumer products', down from $21.7 million for the same period last year.

This compares to $68.6 million in 'televised and live entertainment', $7.7 million in 'digital media' and $12.8 million in films for that quarter.

http://corporate.wwe.com/documents/3QF2007pressrelease.pdf

Thanks for showing my work for me.

[Kane Knight]

So that's 19 mil per quarter!!!

Holy Shit

Yeah Cena's set for life right now

Yeah, I could see where your imaginary 25% of merch sales for something which is less than a fifth of overall revenue would make someone "made."

Of course, that's assuming the ballpark you pulled from your ass is remotely accurate, and assuming they care more about merchandise than actual TV revenue and the like (Which, to be fair, that half of the assumption is probably correct).

[YOUR Hero]

That CNN showed stated that the WWE pulls in @ 100 million a year.

*dives back into the real world*

[Kane Knight]

IT's a bit more than that, yeah.