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Old 11-20-2007, 05:04 PM   #1
Kane Knight
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How much of WWE's profits come from Merch?
It'd probably be interesting to see. Terry's latest rant got me thinking. Rey and Cena are still around in part because they're merchandise movers, so I'm thinking it logically should be large, but WWE's never really seemed to be very logical.

“There are two novels that can change a bookish fourteen-year old’s life: The Lord of the Rings and Atlas Shrugged. One is a childish fantasy that often engenders a lifelong obsession with its unbelievable heroes, leading to an emotionally stunted, socially crippled adulthood, unable to deal with the real world. The other, of course, involves orcs.”

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Old 11-20-2007, 05:08 PM   #2
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probably a decent amount
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Old 11-20-2007, 05:09 PM   #3
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At least 20 bucks.
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Old 11-20-2007, 07:34 PM   #4
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Probably a sizable chunk of change, since they push Cena so hard despite massive booing.
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Old 11-20-2007, 07:37 PM   #5
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Stickman has a relatively large amount of rep (50,000+)Stickman has a relatively large amount of rep (50,000+)Stickman has a relatively large amount of rep (50,000+)Stickman has a relatively large amount of rep (50,000+)Stickman has a relatively large amount of rep (50,000+)Stickman has a relatively large amount of rep (50,000+)Stickman has a relatively large amount of rep (50,000+)Stickman has a relatively large amount of rep (50,000+)Stickman has a relatively large amount of rep (50,000+)Stickman has a relatively large amount of rep (50,000+)
They were at one time a billion dollar company.
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Old 11-21-2007, 12:13 PM   #6
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Well back in 99 Road Dogg was making Royalty Cheques for $300,000 per quarter

I know it's not as hot now, but still, I would think alot
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Old 11-21-2007, 12:16 PM   #7
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Given that you have merchandise on sale in every toy shop in the UK and I assume the US, Canada and many other countries around the world, I would have thought it was a lot.
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Old 11-21-2007, 12:19 PM   #8
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The Magic Number Is....*drummrolllllll*

17.57%, a little under 20 million.
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Old 11-21-2007, 12:21 PM   #9
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Quote:
Originally Posted by Kane Knight View Post
The Magic Number Is....*drummrolllllll*

17.57%, a little under 20 million.
So the profits from the last year are 20 mil?

I would asume Cena makes the WWE about 25% of that at a guess. So I can see why they are pushing him
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Old 11-21-2007, 12:23 PM   #10
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In the last quarter (end Sept 30th) $19 million in 'consumer products', down from $21.7 million for the same period last year.

This compares to $68.6 million in 'televised and live entertainment', $7.7 million in 'digital media' and $12.8 million in films for that quarter.

http://corporate.wwe.com/documents/3...essrelease.pdf
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Old 11-21-2007, 12:26 PM   #11
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So that's 19 mil per quarter!!!

Holy Shit

Yeah Cena's set for life right now
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Old 11-21-2007, 02:40 PM   #12
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Quote:
Originally Posted by Outsider View Post
In the last quarter (end Sept 30th) $19 million in 'consumer products', down from $21.7 million for the same period last year.

This compares to $68.6 million in 'televised and live entertainment', $7.7 million in 'digital media' and $12.8 million in films for that quarter.

http://corporate.wwe.com/documents/3...essrelease.pdf
Thanks for showing my work for me.
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Old 11-21-2007, 02:41 PM   #13
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Quote:
Originally Posted by Dave Youell View Post
So that's 19 mil per quarter!!!

Holy Shit

Yeah Cena's set for life right now
Yeah, I could see where your imaginary 25% of merch sales for something which is less than a fifth of overall revenue would make someone "made."

Of course, that's assuming the ballpark you pulled from your ass is remotely accurate, and assuming they care more about merchandise than actual TV revenue and the like (Which, to be fair, that half of the assumption is probably correct).
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Old 11-21-2007, 10:43 PM   #14
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That CNN showed stated that the WWE pulls in @ 100 million a year.

*dives back into the real world*
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Old 11-21-2007, 10:47 PM   #15
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IT's a bit more than that, yeah.
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