How much of WWE's profits come from Merch?
 

It'd probably be interesting to see. Terry's latest rant got me thinking. Rey and Cena are still around in part because they're merchandise movers, so I'm thinking it logically should be large, but WWE's never really seemed to be very logical.

probably a decent amount

At least 20 bucks.

Probably a sizable chunk of change, since they push Cena so hard despite massive booing.

They were at one time a billion dollar company.

Well back in 99 Road Dogg was making Royalty Cheques for $300,000 per quarter

I know it's not as hot now, but still, I would think alot

The Magic Number Is....*drummrolllllll*

17.57%, a little under 20 million.

So the profits from the last year are 20 mil?

I would asume Cena makes the WWE about 25% of that at a guess. So I can see why they are pushing him

In the last quarter (end Sept 30th) $19 million in 'consumer products', down from $21.7 million for the same period last year.

This compares to $68.6 million in 'televised and live entertainment', $7.7 million in 'digital media' and $12.8 million in films for that quarter.

http://corporate.wwe.com/documents/3...essrelease.pdf

So that's 19 mil per quarter!!!

Holy Shit

Yeah Cena's set for life right now

Thanks for showing my work for me.

Yeah, I could see where your imaginary 25% of merch sales for something which is less than a fifth of overall revenue would make someone "made."

Of course, that's assuming the ballpark you pulled from your ass is remotely accurate, and assuming they care more about merchandise than actual TV revenue and the like (Which, to be fair, that half of the assumption is probably correct).

That CNN showed stated that the WWE pulls in @ 100 million a year.

*dives back into the real world*

IT's a bit more than that, yeah.