Quote:
Originally Posted by Kane Knight
Of course that's where they get it from.
Though I'm curious as to why you assert they're not marketing it effectively. It seems that the one group they've massively hit it off with over the last couple of years. I mean, you can even argue that it's a bad idea to market to kids when the more desirable group is males in their late teens and twenties, but how can you effectively argue that they're not marketing to kids effectively? Even if they're "dressing up an adult product," it's been radically effective. Toy sales, merch like Mysterio masks, expanded kids' markets are all paying off. Even when the rest of the business isn't.
Adults are more permissive and have been effectively enabling their children, even in weakened economic circumstances.
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I don't see how you could say that they have. It's been half-hearted at the very best. I'm not saying Rey Mysterio masks do not sell. They would sell to kids during an era marketed to teens and adults, too.
If you want to know how I would market the product more suitably to kids? I'd get rid of the Diva shit. It embarrasses kids, because they either think girls are disgusting, are embarrassed by the concept of sex, or they're just not interested. God knows my nephew just fast-forwards through those segments and sighs when they are wasting his violence time.
Women would probably be better used in a more constructive way. The WWE are taking steps towards doing this, I'll give them that, but last time I checked the ladies in the WWE were meant to be cheered the more slutty they act.
I'd get rid of more cerebral characters like Chris Jericho, who appeals to an older demographic. His promos have been the best in the WWE, and his ring work has been tremendous, but kids would likely be bored by bad guys who think like that. Edge is OK, because you don't need to think about why you dislike him. He's a jock asshole who is also romantic and cheats all the time. A slightly more obvious bad guy than Chris Jericho. Kids love Shawn Michaels, but I imagine a lot of them would have been bored shitless by the Jericho vs. Michaels feud.
I'd have Jericho go back to his fun-loving old self. Then at least Jericho might move some t-shirts, hey?
And, BDC, stand-up comedy isn't my day job. I've got business qualifications (nothing huge) and experience. A lot of my friends are in business, and it's always been something easy to get, although nothing I've ever had more than a fleeting interest in. Got out of there when I realised it was nowhere near what I wanted to do during these years of my life. Thanks for showing an interest in my life, though.
If you were asking what a stand-up comic in general knows about business or marketing? I imagine some of them would know quite a lot. Most of the comedians I know have an interest in things like that. You get comics that come from all different places. In a single show, I've worked with an IT guy, a taxi driver, a marketing officer, an aspiring filmmaker, a tradie, a nurse and an author. It's not your usual group of people. Stand-up comedy comes from experience, so a lot of more seasoned comedians draw from their past employment in things like business, or at least understand that business is something relatable to a lot of people, so they'll have a sound knowledge of it. If you study comedy at an institution, a lot of places around here teach you some marketing and financial stuff to help you map your career out and market yourself to give yourself the best image for your style possible.
Granted, that's only basic stuff, but what you asked about a stand-up comedian knowing about business is quite similar to me asking you what a redneck knows about accounting. You may not associate one with the other, but it really doesn't mean shit.
Marketing is something I've actually thought about re-visiting, but have decided against, because the courses over here for marketing a really quite give and take. You choose marketing as a major of a business degree that contains all these other compotents of stuff you may not be interested in, and may not ever use again. There are other options, but they involve starting in the business, and working your way up the ladder whilst doing extracurricular study in the field, which is OK, but not something I have the time to do.