Quote:
Originally Posted by Jeritron
Eventually Cena will stop being a merch machine though. Not soon, but eventually. I think Vince is smart enough to realize this.
I firmly believe that he will turn heel down the road, just as soon as they have another top face and merch machine.
A heel turn doesn't only mean a creative decision, but it presents longterm business potential. If his merchandising is dwindling, a heel turn could lead to the subsequent face turn which provides an all new boost to popularity
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I completely agree. Cena's heel turn is inevitable and will likely be the biggest angle in years in WWE. It's just a matter of when it'll happen. I can't see it within a year from now. Maybe two years, but, as mentioned multiple times, it relies heavily on another face stepping up.