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Old 05-27-2010, 08:49 PM   #11
Jeritron
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Eventually Cena will stop being a merch machine though. Not soon, but eventually. I think Vince is smart enough to realize this.
I firmly believe that he will turn heel down the road, just as soon as they have another top face and merch machine.
A heel turn doesn't only mean a creative decision, but it presents longterm business potential. If his merchandising is dwindling, a heel turn could lead to the subsequent face turn which provides an all new boost to popularity
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