Quote:
Originally Posted by The CyNick
the total audience continues to grow across the various platforms.
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That's a stupid argument. For all you or WWE knows, a large % of the same people who are turning into RAW on cable (and only catching bits and pieces) are watching it again on Youtube to see stuff they missed or enjoyed. Guess what? There's no way to know if the people that are watching on other platforms are separate from the folks watching on cable. You don't know and neither does WWE, because WWE have no way of accurately tracking with specificity if WWE is getting new unique viewers that differ between RAW on cable, Hulu, Youtube, etc.
In addition, if you knew how little revenue Youtube channels or Hulu replays actually generate, you'd know that the value of a Youtube channel, even one as large as WWE's, or Hulu replays, are jokes and miniscule in comparison to what they make from TV licensing, etc.