Raw rating lowest since July 2012

[The CyNick]

Originally Posted by Big Vic A lot of people here said they stopped watching, myself included.

Yeah and most of those people who claimed to stop watching still know how long the last Ziggler-Owens match was.

I think most people who claim they stopped watching, are actually still watching at least part of the show.

And even if they did stop watching, the total audience continues to grow across the various platforms. It probably just says WWE past those people by, rather than being failures creatively.

[Savio]

Originally Posted by The CyNick And even if they did stop watching, the total audience continues to grow across the various platforms. It probably just says WWE past those people by, rather than being failures creatively.

On what platforms is it growing?

[The CyNick]

Originally Posted by Savio On what platforms is it growing?

Well let's be clear, TV wise, even though RAWs ratings are down, it's still #1 on cable and tv rights fees continue to climb year after year. That's the whole point of having TV, so there's growth there.

You Tube channel is massive, one of the biggest chanels in sports.

Network continues to grow year after year.

I could go on

[Locost]

Originally Posted by The CyNick Well let's be clear, TV wise, even though RAWs ratings are down, it's still #1 on cable and tv rights fees continue to climb year after year. That's the whole point of having TV, so there's growth there. You Tube channel is massive, one of the biggest chanels in sports. Network continues to grow year after year. I could go on

As far as TV goes, lower ratings mean less money when it comes time to renegotiate. While ratings across the board are down due to too many channels, Raw's ratings should be a concern before they end up on Spike TV again

[The CyNick]

Originally Posted by Locost As far as TV goes, lower ratings mean less money when it comes time to renegotiate. While ratings across the board are down due to too many channels, Raw's ratings should be a concern before they end up on Spike TV again

Ratings have declined year over year and rights fees are up.

WWE drives the key demos better than just about every show on cable and does every week 52 weeks of the year, not just 10-20. Lots of cable channels want that programming, so fees should continue to rise.

[Savio]

Originally Posted by The CyNick Well let's be clear, TV wise, even though RAWs ratings are down, it's still #1 on cable and tv rights fees continue to climb year after year. That's the whole point of having TV, so there's growth there.

Financially they are growing maybe, but not audience wise.

I dont see the WWE network reaching 2 million subscribers by the end of the year, it seems like it might be topping off.

[The CyNick]

Originally Posted by Savio Financially they are growing maybe, but not audience wise. I dont see the WWE network reaching 2 million subscribers by the end of the year, it seems like it might be topping off.

2 million is a crazy number. I would expect them to flatten out over the next few months. It's already bringing in far more money than the ppv model was. The growth opportunity is when they get more subs from Asia. That will take time.

[BigCrippyZ]

Originally Posted by The CyNick the total audience continues to grow across the various platforms.

That's a stupid argument. For all you or WWE knows, a large % of the same people who are turning into RAW on cable (and only catching bits and pieces) are watching it again on Youtube to see stuff they missed or enjoyed. Guess what? There's no way to know if the people that are watching on other platforms are separate from the folks watching on cable. You don't know and neither does WWE, because WWE have no way of accurately tracking with specificity if WWE is getting new unique viewers that differ between RAW on cable, Hulu, Youtube, etc.

In addition, if you knew how little revenue Youtube channels or Hulu replays actually generate, you'd know that the value of a Youtube channel, even one as large as WWE's, or Hulu replays, are jokes and miniscule in comparison to what they make from TV licensing, etc.

[The CyNick]

Originally Posted by BigCrippyZ That's a stupid argument. For all you or WWE knows, a large % of the same people who are turning into RAW on cable (and only catching bits and pieces) are watching it again on Youtube to see stuff they missed or enjoyed. Guess what? There's no way to know if the people that are watching on other platforms are separate from the folks watching on cable. You don't know and neither does WWE, because WWE have no way of accurately tracking with specificity if WWE is getting new unique viewers that differ between RAW on cable, Hulu, Youtube, etc. In addition, if you knew how little revenue Youtube channels or Hulu replays actually generate, you'd know that the value of a Youtube channel, even one as large as WWE's, or Hulu replays, are jokes and miniscule in comparison to what they make from TV licensing, etc.

Haha.

Yeah no monetizing of channels like you tube will ever happen. Best to ignore its potential.