If you're going to "niche" ECW then I would suggest keeping the same talent but either adding a new championship or modifying the conditions of which the ECW Title is contested. I sorta like having a "Beat the Champ" Title like Smokey Mountain Wrestling had:
The storyline concept of the title was that the champion would defend his title every week against a "randomly drawn" opponent. For each successful defense of the belt, the wrestler won $1000, and if the champion could win five title matches in a row, including the title win, then the title was vacated and the champion received a $5000 bonus
Thats how it worked in SMW. I'd change the monetary amounts to $5000 and $10,000 for today though. I also think it would work best if it were a seperate title and wrestlers from all three brands could be "randomly drawn". That would triple the potential challengers each week, give the undercard workers on Raw and Smackdown something to do, and occasionally you could get a Raw or Smackdown main eventer on ECW (having been randomly drawn).
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