A world title is a title with granted world title status. It's not up for debate among fans. The ECW World Title is a title because the WWE and the industry consider it to be so, it is called such, and is defended among the world. It's the highest ranking title in it's "promotion" since there are brands.
We can choose to acknowledge this in our own worlds or not, but it's a world title. It's as much of a world title as the original ECW title was. I'm not saying I like it more, but it is.
It's also as much of a world title as TNA or ROH. Same views apply.
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