Quote:
Originally Posted by Lock Jaw
Zack did that all by himself
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Yeah that was something he did on his own and in a way proved to the WWE how valuable social media can be for the company. His reward was a very brief US title run and some irrational hatred by Vince. All of WWE's success and focus on social media can be traced back to Ryder and his Youtube show.
Only reason he started the show was as a last ditch effort to save his career in the WWE when he felt he was a lot closer to getting released.