Where did they go Wrong: Ted Dibiase jr

Flash back 2-3 years...

Ted Was the hot young talent, tag champ with Cody Rhodes. He was placed into a movie role. He was rumored to be put in a program with Randy Orton and elevated to the Main Event. He was going to be pushed like the next big thing. There were Wrestlemania title match rumors in the long term booking plan.

And Now today he is the IC Champs Lackey, and barely has a job.

Where and when did it happen?