What are WWE Creative for? and other ramblings?

[RVDmark]

How many times have you seen the observer or pwinsider say that person x is being moved to another brand because creative can't think of anything for him? Surely the job of the creative team is to think of something for him. If those writers walked into a job on lost (for sake of arguement) and suddenly decided they couldnt think of ideas and could they add in 7 new characters that fitted the jokes they know they'd be out on their arses.

Also I think I pinpointed why I can't get behind WWE any more. There's no swearing. I've seen a million fights and arguements in real life and on tv and they've always involved swearing. In wwe you have people who are supposed to HATE each other so much it hurts and then they never swear. If ECW has to be a WWE show why couldn't they make it an 18 certificate or somethng not recommended for kids and let the tough guys look tough, swear and act a bit more grown up. something to relate to.

Probably all been said before...your thoughts?