RVD set to return at the Royal Rumble

[Corkscrewed]

Originally Posted by Gohan3k personally i hate when they do this i mean i know advertising returns builds hype but mark out moments > hype he should have surprised the shit out of everyone, i HATE when they do promos for a returning wrestlers

Me too.

See, advertising a return = quick ratings.

Mark out moments + good product = long term ratings.



I mean, back at the WWE's peak, I really don't remember them advertising returns. When a big name came back, it was a shock and reaffirmed that "anything can happen" feeling.

Sure, you'll get a boost in ratings or buy rates for that event that's being advertised, simply from curiosity and anticipation. But then what?

I've always felt it was much better to have most of these comebacks happen out of the blue. That way, the adrenaline level is much higher due to the surprise factor. Pack that together with a solid show and solid shows afterwards and you get increased ratings that stay high because viewers are hooked.

Advertising a return is just the cheap and lazy way out.



Altho I'd feel less against them if the WWE managed to put a good product together consistently. That way, if they advertise a comeback and lure fans back to a show, then put on a good one, fans might stay and watch more, and if those shows are good, they'll continue watching.