WWE's business decisions

[Kane Knight]

Originally Posted by Chavo Classic Now I've said before that Smarks are a finite market. There's only so many DVDs and action figures a smark will buy before either a) their interest simmers or b) they've bought everything. Coupled with the fact that we make up the small minority, then it's not a great demographic to try to appease. Ask ECW. However, kids will always be around and will always have their parent's disposable income to spend. It would be wise from the E's standpoint to cater their products and their attention towards this area instead because it's a market that cannot become saturated. This is probably one of the reasons that WWE's television is probably as about as child-friendly as it's been for years at the moment. This trend will probably continue.

If it cannot become saturated, one wonders why major entertainment franchises are straining so hard with similar marketing. I mean, it's nice to say they'll always be around, but it doesn't guarantee that they'll always be around and spending it on you. The youth market is fairly fickle, and if WWE has demonstrated anything, it's that it's not very adaptive.