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Old 04-22-2008, 09:12 PM   #1
Kane Knight
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Single Ratings thread
Because i feel like it.

Raw ratings for the week of 4-14-08:
2.8 with 4.7 million viewers
2.7 with 4.4 million viewers.

Raw ratings for the week of 4-21-08:
2.9 with 5.1 million viewers
2.8 with 4.8 million viewers.

Raw ratings for the week of 4-28-08:

2.9 with 4.9 million viewers
2.7 with 4.4 million viewers.

Raw ratings for the week of 5-05-08:
2.8 with 4.7 million viewers
2.6 with 4.6 million viewers.

Raw ratings for the week of 5-12-08:
2.9 with 4.7 million viewers
2.7 with 4.3 million viewers.

Raw Ratings for the week of 5-19-08:
Nielsen Media did not update.

Raw Ratings for the week of 5-27-08:
WWE Monday Night Raw failed to rank in the top ten. The lowest score was 2.7. However, there were several playoffs games this week, and I don't know if any of them were on Monday night.

Raw Ratings for the week of 6-2-08:
2.7 with 4.73 million viewers.
The other hour failed to place.

I'm just going to keep updating a single thread. Don't know if anyone else cares, but this is something I do find interesting.

“There are two novels that can change a bookish fourteen-year old’s life: The Lord of the Rings and Atlas Shrugged. One is a childish fantasy that often engenders a lifelong obsession with its unbelievable heroes, leading to an emotionally stunted, socially crippled adulthood, unable to deal with the real world. The other, of course, involves orcs.”

--John Rogers
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Old 04-22-2008, 09:53 PM   #2
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I think you're the only person on TPWW who has a big interest in ratings. What is it about the ratings that interests you? I know some people who are big on statistics and numbers... but they usually apply that interest in sports.

Without you posting ratings, I wouldn't know that WWE's pulling in the same ratings WCW was when they were going out of business. Thanks, Kane Knight
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Old 04-22-2008, 10:26 PM   #3
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Ratings interest me.

Ratings affect how much money the WWE will be able to make in advertising as well as how much the network is able to do the same. If advertisment revenue starts slipping the network will start putting pressure on Vince to do something about it. Plus if the WWE starts hemoraging money (which I can't believe they are not doing sometimes) then stock value will be affected.

The value of WWE stock is probably more important than ratings, but rating affect stock more than stock affects ratings.
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Old 04-22-2008, 10:27 PM   #4
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I'm interested in ratings, but KK gets his ratings from somewhere different than PWInsider and the Observer
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Old 04-22-2008, 10:31 PM   #5
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I recently heard Scherer mention that he gets the ratings directly from WWE, KK gets them from Nielson.
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Old 04-22-2008, 10:34 PM   #6
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Doesn't matter what they are, it's all shitty right now
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Old 04-22-2008, 10:35 PM   #7
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Can there not be both posted?
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Old 04-22-2008, 10:38 PM   #8
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Well last night's 3 hour RAW, according to PWInsider, got a 3.0...yup

Hour one got a 2.4

Hour two got a 3.26

Hour three got a 3.43

When it dropped below 3, heads rolled and Vince came back onto TV, so take it for what it's worth
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Old 04-22-2008, 11:49 PM   #9
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Raw's first hour was the top show on cable according to Nielsen. Although, that's still like winning the Gold Medal in the Special Olympics, considering the numbers they did.
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Old 04-22-2008, 11:51 PM   #10
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^ That's for the week of 4-14-08. Not the 3 hour special.
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Old 04-23-2008, 12:24 AM   #11
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so what were raw ratings like during the peak of the competitive monday night wars?
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Old 04-23-2008, 01:22 AM   #12
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I think combined they'd hit somewhere between 8 and 10 on average.
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Old 04-23-2008, 01:31 AM   #13
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I remember when WWE was doing 7.0's and shit
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Old 04-23-2008, 07:20 AM   #14
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Instant Classic is pretty close - 6s and 7s during 1999 and 2000 for RAW. Their highest ever was 8.1 for May 10, 1999. I think Nitro wasn't on that night, though. Ridiculously amazing when just the year earlier until sometime after Wrestlemania 14, RAW max was 4 and averaged in the low to mid 3s.

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Old 04-23-2008, 07:55 AM   #15
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Quote:
Originally Posted by Innovator View Post
I'm interested in ratings, but KK gets his ratings from somewhere different than PWInsider and the Observer
Yeah, from the people who actually do the ratings, Nielsen Media Research.

Nielsen is the most accurate system in terms of ratings. They're not perfect, and they certainly don't account for everything (Nielsen Soundscan is even worse), but Nielsen's TV ratings are what WWE and the dirt sheets claim to deal with.

Quote:
Originally Posted by Xero Limit 126 View Post
I recently heard Scherer mention that he gets the ratings directly from WWE, KK gets them from Nielson.
Word. And they always print a prettier picture.

Quote:
Originally Posted by redoneja View Post
Raw's first hour was the top show on cable according to Nielsen. Although, that's still like winning the Gold Medal in the Special Olympics, considering the numbers they did.
It was, in fact. But then, when you consider it's not because Raw ratings are up, but because the other shows are down, it's even more like the Special Olympics.
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Old 04-23-2008, 08:52 AM   #16
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Hey, I say claim a victory whenever you can. lol Until Vinnie retires, there will be no magic increase in viewership.
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Old 04-23-2008, 09:09 AM   #17
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Good idea for a thread, i reckon those ratings justify how shit its been.
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Old 04-23-2008, 09:26 AM   #18
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Yeah, should be stickied or something.

Will be interesting in a few months to be able to make graphs and stuff and compare from last year, year before that and from like the attitude era.

Not everyone cares about ratings, but enough people do that this thread should be good once it gets going.
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Old 04-23-2008, 09:31 AM   #19
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Quote:
Originally Posted by TL View Post
Good idea for a thread, i reckon those ratings justify how shit its been.
The ratings generally are deserved.

Part of my interest in ratings is sort of the "train wreck" effect. Though ratings continue to dwindle, they've not made tangible efforts to change the product. I'm interested to see where exactly WWE's "rock bottom" is.

I mean, the primary reason the ratings system exists is as a marketing tool. That's why the in depth stuff requires you to pay. Ratings tell networks what makes them money, advertisers where to buy time, and the people who make the show how they're doing.

Not to mention, a couple years ago, it was a given that WWE was on top of the cable ratings. For that matter, remember how panicked WWE was when they had that show with a 2.7 rating? Now they're doing it as more than just a one time fluke.
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Old 04-23-2008, 09:40 AM   #20
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KK, do you know what the average ratings (more or less) for recent years, say from 2003- Now?
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Old 04-23-2008, 09:50 AM   #21
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I've got the NMR spreadhseets going back over the last 1.5 years, before that, only a vaguish recollection.
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Old 04-23-2008, 09:54 AM   #22
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OK, have ratings gone down (and how much if so) since you started the spreadsheets?
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Old 04-23-2008, 09:56 AM   #23
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... I feel like I'm interrogating you for some sort of crime.
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Old 04-23-2008, 10:03 AM   #24
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Oh yeah, quite a bit. Prior to my record keeping, they were doing in the low fours. Generally, 4.0 and 4.1 area, so REALLY low 4s. Then, for a while, the 3.7 area seemed like it was going to be the bottom level, because no matter how shitty the show was, it always got around 3.7. Then 3.4. Then 3.0. It's varied over the last couple of months due to the Mania hype (Which didn't do as much as it normally does), but they've done below 3.0 quite a bit over the lasy year. Not more often than not or anything, but enough that it should be alarming that there is such a trend.

I should probably compile the data I have and put it up in this thread for perusal.
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Old 04-23-2008, 10:21 AM   #25
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Yeah that'd be pretty good.

Surely Vince is concerned.
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Old 04-23-2008, 10:26 AM   #26
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I bet vince hasn't even noticed.
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Old 04-23-2008, 10:31 AM   #27
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Well, WWE's more profitable than ever before, so he may not be. Of course, the question as to whether WWE can sustain these profits is another one entirely.

After all, ticket sales and buyrates are down, but they are making more money because they're charging more per ass in seat. Surely, they don't think that increasing ticket prices as people are losing interest works as a longterm solution. Also, their DVD sales are up, but look at how fast they're cranking them out. Not only that, but big discs like the Steve Austin one seem to be helping there, and eventually, they will run out of big names from the past to leech off of, or at least ones the average fan will care about.

Vince is rolling in money, the stockholders don't care about ratings (and probably don't even care about buyrates as long as the dividends are good), so I'm sure there's no reason for Vince to sweat. After all, things like this must surely last forver, yes?
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Old 04-23-2008, 10:32 AM   #28
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Quote:
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I bet vince hasn't even noticed.
Vince surely noticed a couple of times, since it was major news and caused a panicked reaction from WWE. Whether he pays attention regularly is another story, and sincerely doubt he does.
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Old 04-29-2008, 08:08 PM   #29
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Raw ratings for the week of 4-21-08:
2.9 with 5.1 million viewers
2.8 with 4.8 million viewers.

Raw was at positions 3 and 4, being beat out only by the NFL draft (Which drew a smaller number of viewers, but a better share for that night) and The Suns/Spurs ion the Playoffs. Raw did only a couple of points better than episodes of House in syndication on USA (Though only one of those episodes was near the numbers Raw did, and that was only 4.1 million viewers).
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Old 04-29-2008, 08:11 PM   #30
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So basically, it still sucks.
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Old 04-29-2008, 08:22 PM   #31
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Do these ratings include those who record the show? DVR etc.
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Old 04-29-2008, 10:40 PM   #32
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Do these ratings include those who record the show? DVR etc.
They include people who record and watch the show within 24 hours.
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Old 05-02-2008, 08:55 AM   #33
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Quote:
Originally Posted by TL View Post
So basically, it still sucks.
I suppose it depends on how you slice "It sucks." I mean, WWE was sucking well before its ratings dropped down below the 4.0 range. Hell, with Cena on top and getting booed, they were at 3.7. Plus, I think it can be debated as to whether or not drawing nearly 5 million people a week is "sucking."

Thought probably it does count as sucking, since they used to draw nearly twice that.
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Old 05-02-2008, 07:19 PM   #34
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Then again, most of the big name guys kinda split in the same general time. That may not necessarily be a contributing factor; I mean, it wasn't exactly a walk-out or anything. But the guys that built the era of high ratings are no longer active and only Foley is still really relative to the programming, in regards to the retired. HBM took quite awhile coming back, but now that he's here, like Jericho, they're not going to do very much in the way of top titles. Taker's getting old, Kane's getting fat...and then there's the entire "top tier" at Raw. The big dogs just ain't what they used to be.

Again, I'm looking at this simply as a showmanship angle, because that's how my mind works, so this could all just be fluff. But when your top feud is based on backstage nepotism, that's got to be a hang-up. Just because you like boring boring people, doesn't mean your audience does.
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Old 05-02-2008, 07:30 PM   #35
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Quote:
Originally Posted by Afterlife View Post
Then again, most of the big name guys kinda split in the same general time. That may not necessarily be a contributing factor; I mean, it wasn't exactly a walk-out or anything. But the guys that built the era of high ratings are no longer active and only Foley is still really relative to the programming, in regards to the retired. HBM took quite awhile coming back, but now that he's here, like Jericho, they're not going to do very much in the way of top titles. Taker's getting old, Kane's getting fat...and then there's the entire "top tier" at Raw. The big dogs just ain't what they used to be.

Again, I'm looking at this simply as a showmanship angle, because that's how my mind works, so this could all just be fluff. But when your top feud is based on backstage nepotism, that's got to be a hang-up. Just because you like boring boring people, doesn't mean your audience does.
But as a point of fact, it took several years after all those big names left before ratings started to really feel it. I'm not going to pretend that there was no impact on ratings, but the ratings decreases post-the Rock (As an example) are nothing compared to the ratings decreases over the last couple of years.

Though you are definitely right that feuds based on nepotism and your own personal interests do not necessarily translate into ratings.
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Old 05-02-2008, 07:45 PM   #36
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Well, as I've said on numerous occassions, I don't know jack about numbers. But it seems to me, the people chose Rock and Austin and Foley, to a degree, to be their stars. Sure, there were manufactured elements to every big name, but the people liked them back then. These days, there are the wrestlers you like, and then there are the guys the company puts on top, so why should you care? Hell, Christian, in my sincere opinion, would have been "The Next The Rock", because the crowd loved him. It just seems like once you forget to aknowledge the crowd -- the crowd upon which your company relies -- your company must expect a shift in viewer loyalty.
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Old 05-06-2008, 09:57 PM   #37
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Raw ratings for the week of 4-28-08:

2.9 with 4.9 million viewers
2.7 with 4.4 million viewers.
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Old 05-06-2008, 10:10 PM   #38
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Quote:
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Vince surely noticed a couple of times, since it was major news and caused a panicked reaction from WWE. Whether he pays attention regularly is another story, and sincerely doubt he does.
If I were a shareholder in WWE, I would be extremely concerned if ratings were not seriously considered.

Ratings equal advertising dollars which in turn leads to profits and dividend returns.

Oh and keep this going KK.
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Old 05-07-2008, 08:06 AM   #39
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Shareholders only seem to care about the money. Long as the stock prices are high, the revenues are high, and the divdends keep rolling in, they're fine. Which isn't completely wrong.
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Old 05-08-2008, 09:38 AM   #40
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In all reality, as a shareholder, one only needs to be concerned with the profits. It doesn't concern you how the money is generated -- it's not your company. As long as things go your way, what's there to cause concern?
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