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Reload this Page At times, I'm actually concerned with how they push their current Superstars.
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Old 05-26-2008, 09:50 AM   #1
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An adult product is not going to scare kids away, either. The violence is what attracts them. If kids want to get their hands on something, they'll get it. Grand Theft Auto wasn't marketed to kids, but do you want to place a bet on how 12 year olds have it in their Xbox 360 right now?
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Old 05-26-2008, 10:53 AM   #2
Kane Knight
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Quote:
Originally Posted by Noid View Post
An adult product is not going to scare kids away, either. The violence is what attracts them. If kids want to get their hands on something, they'll get it. Grand Theft Auto wasn't marketed to kids, but do you want to place a bet on how 12 year olds have it in their Xbox 360 right now?
More importantly, in my mind, the kids will tune in for anything. That's one of the reasons the 18-34 demographics (technically two separate groups) are so coveted. They're discerning. Maybe not in a good way (Anyone who watches reality TV is suspect in that sense), but they give a shit about what's on, and if it doesn't turn them on, they turn it off. And that's what hurts shows in terms of ratings and sponsors. The kids were there in the Attitude Era.

Kids are often "along for the ride," But they're certainly not going to turn the channel in droves. And if they do, it will hardly impact ratings and buyrates. It probably won't affect ticket sales, either. It will affect merch sales, But even that I'm willing to bet will be mitigated by the fact that adults will start purchasing the shit for themselves again.
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