Think WWE is going to switch to smaller venues again?

**Outsider** · 01-05-2009, 10:26 AM

I've said it before, but eventually you price people out of the market. There was always a maximum that they could increase prices by until people would refuse to pay it. Especially in this economic climate where people are having to cut back, forking out for wrestling tickets is something that most people won't hesitate to stop doing.

In the UK, even tickets to a house show are so expensive. For a pair of tickets to the RAW show in Cardiff you are looking at between �60-�100. I have a good job and live a (free) bus ride from the venue, but I still won't be going. I think one of the issues with the UK market is that it is getting more expensive to watch wrestling here. When I started watching we got every PPV with our sports channel subscription, now we have to pay an extra �15 on top of that for most PPVs. I think one show is now shown on Sky1 and none on terrestrial. Having less people who can afford to be interested in your product will hurt the number of people who are willing to pay to see it.

WWE is putting itself in a very dangerous position. If revenue begins to fall after you've priced everyone out, they won't just be able to fill the gap with raising prices. The only option would be reduce prices and I doubt the accountants would allow such a thing. What will happen instead is cut backs.

Lets hope the Womens division is one of these cut backs.

01-05-2009, 10:26 AM	#36
Outsider Just Some Guy Posts: 14,679	I've said it before, but eventually you price people out of the market. There was always a maximum that they could increase prices by until people would refuse to pay it. Especially in this economic climate where people are having to cut back, forking out for wrestling tickets is something that most people won't hesitate to stop doing. In the UK, even tickets to a house show are so expensive. For a pair of tickets to the RAW show in Cardiff you are looking at between �60-�100. I have a good job and live a (free) bus ride from the venue, but I still won't be going. I think one of the issues with the UK market is that it is getting more expensive to watch wrestling here. When I started watching we got every PPV with our sports channel subscription, now we have to pay an extra �15 on top of that for most PPVs. I think one show is now shown on Sky1 and none on terrestrial. Having less people who can afford to be interested in your product will hurt the number of people who are willing to pay to see it. WWE is putting itself in a very dangerous position. If revenue begins to fall after you've priced everyone out, they won't just be able to fill the gap with raising prices. The only option would be reduce prices and I doubt the accountants would allow such a thing. What will happen instead is cut backs. Lets hope the Womens division is one of these cut backs.