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Old 04-29-2010, 09:37 AM   #1
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Bungie signs 10-year deal with Activision.
Talk about a fucking un-holy union. I think I might throw up.

Quote:
Originally Posted by Destructoid
Wait, what!?
In news that could be considered shocking at the very least, Halo developer Bungie has announced that it just signed a ten-year contract with evil publisher Activision, marking the studio's first long-term engagement since it split with Microsoft in 2007.
Bear in mind this is not an acquisition, with Bungie still maintaining control of itself. However, Bungie will now be providing a decade's worth of content for Activision to publish.
Details are scarce at the moment, but this is obviously a bit of a megaton announcement. As Infinity Ward appears to disassemble before our eyes, Activision has seduced the makers of the only current FPS to challenge Call of Duty for dominance, and has added yet another high profile company to its stable of powerful thralls.
How long will it take for Activision to own a little slice of every part of this industry?
KIRKLAND, Wash. and SANTA MONICA, Calif., April 29, 2010 /PRNewswire via COMTEX News Network/ -- Bungie, the developer of blockbuster game franchises including Halo, Myth and Marathon, and Activision, a wholly owned subsidiary of Activision Blizzard, the #1 online games publisher (Nasdaq: ATVI), announced today that they have entered into an exclusive 10-year partnership to bring Bungie's next big action game universe to market. Under the terms of the agreement, Activision will have exclusive, worldwide rights to publish and distribute all future Bungie games based on the new intellectual property on multiple platforms and devices. Bungie remains an independent company and will continue to own their intellectual property. Additional terms of the agreement were not disclosed.
The groundbreaking alliance will provide Bungie its first such partnership since splitting off from Microsoft in 2007, significantly broadening its global reach by providing the resources and support to develop, distribute and release games worldwide on multiple platforms and devices.
Activision will broaden its portfolio with a new franchise from one of the industry's most creative, successful and proven studios, whose games have sold more than 25 million units worldwide. To date, Bungie's Halo games have generated approximately $1.5 billion in revenues, according to The NPD Group, Charttrack and GfK. Activision expects this agreement to be accretive to its operating margins as of the release of the first game.
"We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise," said Harold Ryan, President of Bungie. "From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences."
"Bungie is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with their talented team over the next decade," stated Thomas Tippl, Chief Operating Officer of Activision Blizzard. "Bungie has developed some of the most compelling and successful games, multiplayer experiences and thriving fan communities, and this alliance underscores our long-standing commitment to foster the industry's best creative talent. Our unprecedented partnership with Bungie will enable us to broaden our pipeline of exciting new games as we continue to strengthen our industry position and pursue long-term growth opportunities."



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Old 04-29-2010, 10:34 AM   #2
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Old 04-29-2010, 11:37 AM   #3
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Halo belongs to Microsoft.

But damn... Did not see this coming... I wonder what IP will come out of this? 10 years is about enough for a AAA trilogy to come out of Bungie, unless Activision intends to rape whatever they come up with. This is really odd to me.
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Old 04-29-2010, 11:43 AM   #4
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Old 04-29-2010, 02:12 PM   #5
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Old 04-29-2010, 04:57 PM   #6
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Meh. Bungie hasnt done much other than Halo...well, anything relevant. Of course Activision would pursue this, considering the loss of IW and the fact that they could easily whore out sequels to a Bungie game.
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Old 04-30-2010, 07:59 AM   #7
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Well, watch as game quality nosedives but graphics get exponentially better.
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Old 04-30-2010, 01:50 PM   #8
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Bungie will have control over their new IP, they made that clear in a press release that seemingly addresses Activision's recent strategies.
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Old 04-30-2010, 02:12 PM   #9
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Wait for more details.

Infinity Ward also had control over their own IP... Until Activision exercised an option a year later to buy them out completely.
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Old 04-30-2010, 04:19 PM   #10
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We're still an independent company with this new deal. We own our own IP; we don't just control it, we actually own it.
I hope it remains that way...
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Old 05-01-2010, 02:52 AM   #11
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Quote:
Originally Posted by Hasney View Post
Wait for more details.

Infinity Ward also had control over their own IP... Until Activision exercised an option a year later to buy them out completely.
That's kinda worrying, because MW2 broke the Activision routine by not just upping the graphics, but by actually being a spectacular game. MW3 might not be as good now.
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Old 05-01-2010, 04:17 AM   #12
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highly doubtful it will be...if Respawn comes out with a MW type game, i'd imagine that'd be the spiritual successor
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Old 05-01-2010, 01:15 PM   #13
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I was thinking that myself. Sort of like Time Crisis to Perfect Dark.
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Old 05-01-2010, 02:06 PM   #14
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Quote:
Originally Posted by Kalyx triaD View Post
I was thinking that myself. Sort of like Time Crisis to Perfect Dark.
Please tell me you mean Timesplitters
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Old 05-01-2010, 02:15 PM   #15
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I did.
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Old 05-06-2010, 01:31 PM   #16
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