WWE Annual Shareholders Meeting

**James Steele** · 05-01-2010, 03:39 PM

The partnership between WWE and Mattel has been tremendously successful.

WWE's "PG Rating" has opened several doors with advertisers and partners, such as Mattel, Burger King, etc.

WWE is going to have a "Kids Meal" marketing campaign with Burger King in which a WWE superstar toy will be given with a kids meal.

WWE is seriously considering starting its own television network.

WWE will have a very large campaign with Seven-11 during SummerSlam promotion.

WWE Films isn't a failure, but modestly successful. In order to be more successful, they feel they need to produce much more movies in order to actually be competitive on the movie industry instead of making a handful of films and hoping for them to successful. It is impossible for every movie to be successful.

WWE Films also wants to rapidly move films from theaters to DVDs in order to maximize profit for marketing buck.

The plan is for NXT to stay on the air, but with SmackDown! moving to SyFy, they are working with SyFy and pitching NXT to other networks.

The move to SyFy was motivated by the lack of saturation of MyNetworkTV and the increase in preemptions.

Vince feels that they can do more to reach older demographics.

05-01-2010, 03:39 PM	#5
James Steele TPWW's HHH Mark Since '04 Posts: 29,886	The partnership between WWE and Mattel has been tremendously successful. WWE's "PG Rating" has opened several doors with advertisers and partners, such as Mattel, Burger King, etc. WWE is going to have a "Kids Meal" marketing campaign with Burger King in which a WWE superstar toy will be given with a kids meal. WWE is seriously considering starting its own television network. WWE will have a very large campaign with Seven-11 during SummerSlam promotion. WWE Films isn't a failure, but modestly successful. In order to be more successful, they feel they need to produce much more movies in order to actually be competitive on the movie industry instead of making a handful of films and hoping for them to successful. It is impossible for every movie to be successful. WWE Films also wants to rapidly move films from theaters to DVDs in order to maximize profit for marketing buck. The plan is for NXT to stay on the air, but with SmackDown! moving to SyFy, they are working with SyFy and pitching NXT to other networks. The move to SyFy was motivated by the lack of saturation of MyNetworkTV and the increase in preemptions. Vince feels that they can do more to reach older demographics.