I don't think aligning Escobar with Vickie was what killed him. They probably should have taken more time with it, though. Vickie herself had been off television for quite some time, so any interest she was garnering was all about her. She had some guy with her that nobody had ever seen, but he clearly wasn't the focal point.
They should have just had Vickie re-debut while Escobar made a separate, regular debut. Have him go out in some matches and make a really good showing for himself, ultimately to come up JUST a little short every time. I probably would have made him a face to start. After a prolonged losing streak, that's when you have Escobar casually start interracting with Vickie backstage, making it clear that Vickie is attracted to him.
In Escobar's next match, have him make another GREAT showing, only to lose again...until Vickie excuses her way onto the stage and restarts the match. Escobar's opponent is yelling at Vickie from the ring about how it isn't fair, and Escobar rolls him up for the three count. Have the two start dating from there, Escobar turns heel, and people have more of a vested interest in him. How over he got probably would still depend on his ring/mic work though, and I didn't really see enough of him to know if he's actually talented.
What ULTIMATELY killed him was the sudden face turn. It was made clear that he was dating her just to try and get ahead on Smackdown (which was already pretty clear), but there was no reason for anybody at all to give a fuck. Maybe if he had lost a title match because of her or something, it would have made more sense. Either way, Vickie just squashed him in their 'feud', and his release felt like a mercy kill.
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