Are character rights/ names negotiable?

**Xero** · 09-05-2010, 08:48 PM

I'm sure it's negotiable, as Punk was able to keep his name. The way it works is that WWE can use the name however they like but Punk more than likely added the stipulation that he was able to keep the name in the event of the parties parting ways. I couldn't see him signing away the CM Punk name after seeing what happened to the likes of The Dudleys.

It probably comes down to the marketability of the actual name, too. I'm not saying that "Michael McGillicutty" is a good name, mind you, just that maybe they think owning his likeness is better than using "Joe Hennig". And the fact that they didn't want him to live in his father's shadow, which has always been a big thing with Vince Junior.

09-05-2010, 08:48 PM	#2
Xero He's Here Posts: 60,735	I'm sure it's negotiable, as Punk was able to keep his name. The way it works is that WWE can use the name however they like but Punk more than likely added the stipulation that he was able to keep the name in the event of the parties parting ways. I couldn't see him signing away the CM Punk name after seeing what happened to the likes of The Dudleys. It probably comes down to the marketability of the actual name, too. I'm not saying that "Michael McGillicutty" is a good name, mind you, just that maybe they think owning his likeness is better than using "Joe Hennig". And the fact that they didn't want him to live in his father's shadow, which has always been a big thing with Vince *Junior*.