Official WWE_Creative Twitter Feed Thread 28/05/12. Also Raw.

[Dukelorange]

Originally Posted by James Steele When has Big Show ever cut a promo about how he has played the smiling doofus because it was easy money. When has he cut a promo about how he thought he had friends in the back and the fans actually respected him, but in reality they don't give a shit about him? Yes, we've seen "Big Show tearing shit up" before but the difference is his motivation and him actually cutting a promo and the emotions he is portraying. You can actually sympathize with Big Show and understand why he joined Laurinitis and is going after Cena and all these babyfaces.

And it explains why he didn't help Cena in the match as well...