Make matches matter

[Mr. Nerfect]

Originally Posted by #1-wwf-fan Cena vs Punk would kill the progress they've made getting the fans more behind Cena. Not only because it would put him back in the title picture so they can start resenting him again but it would put him against a guy that they will be WAY more behind than him. It would be a bad idea.

I am actually really pumped for the idea of CM Punk vs. John Cena again. I always thought it should have been the main event the WWE should put forward since Extreme Rules, and I still stand by that assertion.

John Cena should win Money in the Bank at the PPV, and then CM Punk and he start their tension. Punk tells Cena that he's going to cash in just like everyone else. Cena says "I'm not like you -- I've got hustle, loyalty and respect" and all that jazz. On the 1000th edition of RAW, Punk and Bryan have a Submission Match or something like that, and in a rage, some heels attack Punk (perhaps a freshly turned Zack Ryder with Curt Hawkins and Tyler Reks... more on that in a second) and Cena runs out for the save. Cena then nails Punk with his briefcase and cashes in, becoming the 11-time WWE Champion.

This really sets the build for Cena vs. Punk at SummerSlam into motion. Punk would actually have a moral case against Cena, who has not turned heel, but has shown himself to be human and capable of going against what he preaches sometimes. Punk would then beat Cena at SummerSlam, and the win would make Punk look amazing. You can even have Cena hand Punk the WWE Title back as a symbolic "passing of the torch." Not that Cena is going anywhere, but in the sense that Punk can now call himself the "Face of the WWE." Of course, Cena and Punk can continue their rivalry, perhaps with Punk poking the bear that is Cena. You could easily carry it right though until Survivor Series, where Team Punk could face Team Cena in the main event.

As for that Zack Ryder heel turn I mentioned -- people are right when they talk about Ryder not really being able to carry the ball yet. He's over, but he's been lacking something lately. What really endears Zack Ryder to people is the self-made charm his "I really want to make it" character has. And yeah, Ryder is over. But imagine how much a heel turn would really wrench at people. Imagine if Ryder's ambition was rotated, and instead of making cheap YouTube videos, he motivated some of his fellow "mistreated" peers and led them as part of a "Revolution" against the current WWE landscape.