His "theory" is very sound and on paper it makes a lot of sense. The question is, and this is the dilemma, will more people buy a PPV card headlined by Zema Ion vs Magus, or a PPV headlined by Jeff Hardy vs Bully Ray (two guys who feuded together over a decade ago)? A feud between Ion and Magnus would be amazing, huge spots, awesome displays of athleticism and they could heavily hype the crap out of it... but would it get more ratings than what they're getting now?
Right now, that is an easy answer. The whole point is that you slowly begin to put the focus on the new guys and build them up to where they can headline a PPV over the old acts.