Bryan got so over in WWE partly because he was already so well known by indy fans from his decade plus on the independent circuit. He was also a guy who was seen as relatable due to having to attend therapy all the while keeping a strained (to say the least) relationship with Kane going as they were tag champs, plus he had to fight against a perceived injustice in a quest to regain his WWE Championship by standing up for himself against his boss. Between that and the positivity that radiated from the "YES!" chants, he was made to come off as a very down-to-earth man of simple pleasures.
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