Raw rating lowest since July 2012

[drave]

And at the end of the day, the show is still among the most watched things in its time slot (usually top 2 or 3)

Most watched because? It surely isn't because MORE viewers are tuning in, it is just the "best" of crap programming. I understand a top slot is a top slot, regardless. An overall drop in viewership is still a net loss.

and from an advertising perspective, things have never been better. Those things seem to get ignored by everyone who isnt me, because the people who are frequent posters on here, dont feel the product is catering to their whims. I look like the ugly girl at the dance because I'm the guy who actually enjoys what I'm watching.

So you tune in for the adverts? I watch for the actual show and the content of said show. Just confused on that statement I guess.

No one is debating that Reigns moves merch, just that there are people who find other wrestlers much more entertaining and they would rather watch. This is indicated by people leaving the main event at recent shows when Reigns is prominently involved. The average viewer doesn't care how much merch wrestler X sells, just that they keep the viewer entertained. THAT is the biggest point here, Reigns simply doesn't entertain the average long-time viewer that is now in their 20s or later.