Raw rating lowest since July 2012

[BigCrippyZ]

Originally Posted by The CyNick I just said I thought the booking was heading in a certain direction. We'll never know if it was or it wasnt. EVEN IF IT WASNT, it doesn't have anything to do with whether or not WWE books in the right way or wrong way. You think Ceasro shouldn't have lost to Big Show. I think it made perfect sense given the bigger picture. You think Cesaro is floundering in no man's land, I think he is/was on the verge of a big push.

That sound you're all hearing is everything going right over CyNick's head again and again.

It has everything to do with whether WWE books in the right way. That's the whole point that you clearly aren't getting.

It's not that Cesaro was or wasn't on the verge of a big push or is floundering in no man's land. The point is even if Cesaro is or was in line for a big push, WWE doesn't properly book Cesaro (or anyone else for that matter) even when they're clearly behind/pushing guys.

As a result, almost everyone is floundering in no man's land. Cesaro, Rollins, Reigns, etc. are all perfect examples of WWE's inability to effectively write/book someone and get/keep them over, even the talent they're currently pushing.

Not to mention WWE's inability to notice/care when someone is already over/getting over and continue to keep their momentum going or at least avoid killing their momentum through horrible writing/booking. See Bray Wyatt, Ziggler, Ambrose, Cesaro, etc.