Raw rating lowest since July 2012

**The CyNick** · 01-27-2016, 12:24 PM

Quote:

Originally Posted by BigCrippyZ

No. I don't think TV ratings in general are up. I do think that those content providers that are focusing on putting out HIGH quality, well written television/media are doing consistently better than those that aren't.

I do believe in the impact of other media taking away from TV ratings. I also believe that those who put out compelling, MUST see content, especially live event content, don't use that as an excuse or a crutch for their poor ratings or a reason to put out a horrible, piss poor product.

You're right, WWE had the most viewed show on cable this Monday. No one's denying that. So what?

Is that an excuse or reason for WWE to let the writing and booking quality nose dive to shit, all the while alienating their most intense and loyal consumers? Is that a reason not to try to improve their writing/booking, thus improving their ratings and ultimately, improve their revenues?

What defines high quality programming? For years American Idol was the #1 rated show on TV, I personally felt that show was horrible. Quality is a matter of opinion, I dont think everything that gets high ratings on cable is critically acclaimed.

The so what is thats what the goal is. USA wants RAW to bring their overall ratings up. By having more viewers than anyone else on a given night, puts USA in a favourable position for advertisers. This was proven out by the recent report that suggested USA was able to gain several key advertisers for RAW. Its also evident by the ever increasing TV rights fees that WWE collects. Whether or not you or I enjoy the product is really irrelevant.

The thing is we haven't really seen an erosion of the hardcore base. I would say the hardcore base in the people who buy the network, those numbers have increased Year over Year. Overall WWE is bringing in more revenues. Their revenues are closely tied to their hardcore base, as they actually pay for the product. So if those numbers are up, then where are the indicators that WWE is alienating anyone? Aside from 10 or 20 people on a site like this saying the product is shit? In the grand scheme of things, we are irrelevant. Its important to understand that.

Going back to the change in media. Why does WWE such massive numbers on You Tube, Facebook, etc? If the product was so stagnant or so horrible, why are those numbers so massive? isnt it more likely they fans they are apparently losing on TV are just consuming the product through other avenues?