Raw rating lowest since July 2012

[The CyNick]

Originally Posted by Noid Television is changing, but RAW needs to still remain a viable product for the USA Network to want to keep it. This whole thing about "television ratings across the board are changing" thing is bullshit for the actual networks who want people to be watching. The ratings decreasing might be an expected trend in television, but it's not a desired trend. I bet you a more exciting product would get people to watch. The live element of the WWE programming lends itself to being able to exist outside the realm of new media, whilst still embracing it in other ways.

I've pointed out here that Walking Dead, which is the most popular show on cable, its down nearly 10% year over year. Some of the episodes this season are off 5 million viewers from peak episodes. So thats the most popular show on cable, which you would think people would go out of their way to watch because people will spoil online or at work the next day.

With RAW, while its no longer the #1 show on all of cable like it once was, its still the most watched show on cable on Mondays, and its driving those numbers for THREE hours per week, not 30 minutes or ONE hour like some of the other popular shows. It regularly beats other sporting events like the NBA. So WWE is in no threat of being out of favour with USA. If anything, USA is down on their knees thanking their higher power that they have WWE boosting up their prime time average 2 out 5 days in the week. If WWE's contract came to an end with USA, they would have a lineup of suitors all looking to pay top dollar. Fact is even with the decline off the peak, and even the decline over the past year or so, there are not many shows on cable drawing 3-4 million viewers for 5 hours per week.