On the Marathon...

**Mr. Nerfect** · 10-06-2021, 09:11 AM

Hardcore fans make such a big deal about the 18-49 demo. They’re missing the wider appeal the WWE is going for with international markets, women, POC and kids. They miss that there’s a huge difference between the advertising revenue you can generate with a PG show and an explicit one. They’re missing that so much of that 18-49 demo is on streaming now. They love to remind people when AEW’s ratings are so low compared to wrestling of the past (never mind now), but forget it when they think about how advertisers can best reach them.

They miss the difference between 1.1 million, mostly the same fans, watching a show every week versus how many unique viewers WWE possibly gets. I don’t know if they’re getting the same 1.9 million every week. They also love to compare a two-hour Dynamite block that is measured as one slot against three separate slots of Monday Night Raw, removing the context of how well it does in that later position on Mondays away from it. People don’t compare that third hour to Rampage, do they?

10-06-2021, 09:11 AM	#11
Mr. Nerfect Posts: 61,567	Hardcore fans make such a big deal about the 18-49 demo. They’re missing the wider appeal the WWE is going for with international markets, women, POC and kids. They miss that there’s a huge difference between the advertising revenue you can generate with a PG show and an explicit one. They’re missing that so much of that 18-49 demo is on streaming now. They love to remind people when AEW’s ratings are so low compared to wrestling of the past (never mind now), but forget it when they think about how advertisers can best reach them. They miss the difference between 1.1 million, mostly the same fans, watching a show every week versus how many unique viewers WWE possibly gets. I don’t know if they’re getting the same 1.9 million every week. They also love to compare a two-hour Dynamite block that is measured as one slot against three separate slots of Monday Night Raw, removing the context of how well it does in that later position on Mondays away from it. People don’t compare that third hour to Rampage, do they?