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Old 01-02-2004, 10:38 AM   #1
Lamuella
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why I think Bob Holly is being pushed

most people I've spoken to see the push of Bob Holly as a mistake. In a conventional 'will this result in good matches?' sense, I agree.

However, there is a sense in which this does make sense, and it's actually very simple.

Holly is being fed to Lesnar.

A time-honoured WCW trick (which WWF used fairly unsuccessfully with the Undertaker) was to get a dominant champ, and 'feed' him monster opponents to make him seem tougher. They'd build someone up over weeks or months, make it look like they had a really good chance of winning, have a hell of a match, then end with the champ getting the duke, thus further elevating the champ as a dominant force. Usually this was done with faces, but this is what you might call the heel flipside.

Let's face it, until WWE started pushing him for this angle, Bob Holly had a net worth of the square root of bugger all in terms of how he was valued as a wrestler. He has worked hard for the company, but he'll never be a main event player, at least not for an extended period. However, WWE HAS managed to get a bunch of the crowd behind him. They've built him up pretty well as a hardass and a psycho.

So the next phase of this operation is the Rumble. He needs to put on a good show against Lesnar, so that when Lesnar goes over him (and he WILL go over him, have no doubt) Lesnar seems even more dominant, and even more of a challenge for the next guy.

It's in a way the simplest aspect of booking. You builod your heels up as tough, so that when the face wins, overcoming insurmountable odds to do so, he seems like a superhero.

Bob Holly is just more fodder for the Lesnar heat machine. So the people complaining about his push, don't worry. It won't last. Come February he'll probably be feuding with Big Show.
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