Burk at it again...

**KleptoKlown** · 09-24-2005, 12:52 PM

I can honestly say this bitch deserves 5 fingers across the face.

http://msn.foxsports.com/nhl/story/4899590

Burk to write letters of protest to NHL, NBC

NEW YORK (AP) - Martha Burk is taking aim at the NHL's newest television advertisement.

Burk, who led an unsuccessful effort to allow female members at Augusta National three years ago, called the ad "gratuitous" because it shows a scantily clad woman dressing a hockey player before he heads onto the ice.

Martha Burk is back in the news after an unsuccessful protest at the Masters three years ago. ( / Getty Images)

Burk plans to send letters of protest to NHL commissioner Gary Bettman and Dick Ebersol, chairman of NBC Universal Sports & Olympics. NBC is scheduled to run the ad next week.

The ad, shown Wednesday at The Museum of Television & Radio to the NHL's corporate sponsors, is part of the "More Entertainment! More Passion! More Hockey!" campaign to launch the season that begins Oct. 5.

"Here the NHL is trying to portray itself as family entertainment," Burk said, "and this ad doesn't support that very well."

The spot opens with a quote from Chinese military philosopher Sun Tzu: "A clever warrior is one who not only wins, but excels at winning with ease." A bare-chested player sits on a wooden bench in the glow of a candlelit room with a backbeat of drums and rattling sabers. He is approached by a woman in a bra and gauzy robe, who touches his shoulders, asks "Ready?" and helps him put on his shoulder pads and jersey.

She says "It's time," and he heads to the ice to the cheers of a man and young boy in the stands. The ad ends with "My NHL, coming 10.05."

NHL spokeswoman Bernadette Mansur said the ad is part of a five-part "Inside the Warrior" series produced for the NHL. It also appears on the league's Web site.

"We're surprised that Ms. Burk would come to that interpretation," Mansur said. "This ad is very respectful of women. The woman is a spiritual and physical trainer for the warrior, and his mentor."

Burk sees it differently.

"That's a major stretch," she said. "The woman is a sexual ornament, in my view.

"It's appealing to adult men while trying to masquerade as something for kids. That's deeply offensive to me. As a mother of two sons, they see enough sex and violence anyway. Why put it in warrior terms? That's offensive, let alone the sexism."

A Toronto Star reporter brought the ad to Burk's attention, and reported her objections in Friday's edition.

Burk said she has already received hate mail, which she also got after she sent Augusta chairman Hootie Johnson a letter in June 2002, asking him to open the private club's membership. She helped stage a protest during the 2003 tournament that drew about 50 people and nearly as many counter protesters.

Burk is the chairwoman of the National Council of Women's Organizations, a network of more than 200 women's groups that represents 10 million women.

The ad is directed by MTV Video Music Awards winner Sam Bayer. Conductor, a California-based ad agency, produced the spots, which were filmed in British Columbia

----------------------------------------------

first off, the reason I can't stand her, is because she's the one who wants to jump into a media battle with anyone. Gets her name in print, and ugly mug on TV and websites. I said the same thing when she was protesting Augusta. There are far worse cases of sexual exploitation, and sexism in general, going on everyday. Yet she likes picking the ones that will have little effect on the problem as a whole, yet gets her some national recognition.

09-24-2005, 03:57 PM

lol this is great for the NHL. Any publicity is good publicity.

RP · 09-24-2005, 04:20 PM

"It's appealing to adult men while trying to masquerade as something for kids. That's deeply offensive to me. As a mother of two sons, they see enough sex and violence anyway.

Wouldnt want her kids getting sex and violence overload by watching a game of Hockey.

What a moron.

**road doggy dogg** · 09-24-2005, 04:26 PM

Yeah I read this on Yahoo! news last night, retarded. I saw the ad, and it is perfectly harmless. Totally just bitching for the sake of spraying some vagsand. Oh well, like Gertner said, any publicity is good publicity.

**VonErich Lives** · 09-24-2005, 09:50 PM

Quote:

Originally Posted by KleptoKlown

A Toronto Star reporter brought the ad to Burk's attention, and reported her objections in Friday's edition.

So, if it wasn't for this reporter she never would have known about the AD?

gotta tip my hat to the reporter, way to hussle and sell some copies.

**MoRcHeEbA** · 09-24-2005, 11:54 PM

Quote:

Originally Posted by L L Cool G

lol this is great for the NHL. Any publicity is good publicity.

Honestly that's probably what the reporter was going for.

RP · 09-24-2005, 11:59 PM

Why are females so fucking stupid?

**YOUR Hero** · 09-25-2005, 07:57 PM

If it offends you, it was an ad not aimed at you. Simple marketing 101.

**The Gooch** · 09-26-2005, 11:06 AM

The only thing offensive about the ad is it didn't actually contain a NHL player, but an actor. Nice to see the league still has a problem marketing it stars.

Burk can go to hell for all I care. I don't see her protesting women only gyms that exclude men.

09-24-2005, 12:52 PM	#1
KleptoKlown You're a Fucken Samsquach Posts: 21,739	Burk at it again... I can honestly say this bitch deserves 5 fingers across the face. http://msn.foxsports.com/nhl/story/4899590 Burk to write letters of protest to NHL, NBC NEW YORK (AP) - Martha Burk is taking aim at the NHL's newest television advertisement. Burk, who led an unsuccessful effort to allow female members at Augusta National three years ago, called the ad "gratuitous" because it shows a scantily clad woman dressing a hockey player before he heads onto the ice. Martha Burk is back in the news after an unsuccessful protest at the Masters three years ago. ( / Getty Images) Burk plans to send letters of protest to NHL commissioner Gary Bettman and Dick Ebersol, chairman of NBC Universal Sports & Olympics. NBC is scheduled to run the ad next week. The ad, shown Wednesday at The Museum of Television & Radio to the NHL's corporate sponsors, is part of the "More Entertainment! More Passion! More Hockey!" campaign to launch the season that begins Oct. 5. "Here the NHL is trying to portray itself as family entertainment," Burk said, "and this ad doesn't support that very well." The spot opens with a quote from Chinese military philosopher Sun Tzu: "A clever warrior is one who not only wins, but excels at winning with ease." A bare-chested player sits on a wooden bench in the glow of a candlelit room with a backbeat of drums and rattling sabers. He is approached by a woman in a bra and gauzy robe, who touches his shoulders, asks "Ready?" and helps him put on his shoulder pads and jersey. She says "It's time," and he heads to the ice to the cheers of a man and young boy in the stands. The ad ends with "My NHL, coming 10.05." NHL spokeswoman Bernadette Mansur said the ad is part of a five-part "Inside the Warrior" series produced for the NHL. It also appears on the league's Web site. "We're surprised that Ms. Burk would come to that interpretation," Mansur said. "This ad is very respectful of women. The woman is a spiritual and physical trainer for the warrior, and his mentor." Burk sees it differently. "That's a major stretch," she said. "The woman is a sexual ornament, in my view. "It's appealing to adult men while trying to masquerade as something for kids. That's deeply offensive to me. As a mother of two sons, they see enough sex and violence anyway. Why put it in warrior terms? That's offensive, let alone the sexism." A Toronto Star reporter brought the ad to Burk's attention, and reported her objections in Friday's edition. Burk said she has already received hate mail, which she also got after she sent Augusta chairman Hootie Johnson a letter in June 2002, asking him to open the private club's membership. She helped stage a protest during the 2003 tournament that drew about 50 people and nearly as many counter protesters. Burk is the chairwoman of the National Council of Women's Organizations, a network of more than 200 women's groups that represents 10 million women. The ad is directed by MTV Video Music Awards winner Sam Bayer. Conductor, a California-based ad agency, produced the spots, which were filmed in British Columbia ---------------------------------------------- first off, the reason I can't stand her, is because she's the one who wants to jump into a media battle with anyone. Gets her name in print, and ugly mug on TV and websites. I said the same thing when she was protesting Augusta. There are far worse cases of sexual exploitation, and sexism in general, going on everyday. Yet she likes picking the ones that will have little effect on the problem as a whole, yet gets her some national recognition.

09-25-2005, 07:57 PM	#8
YOUR Hero Adminstigator Posts: 102,491	If it offends you, it was an ad not aimed at you. Simple marketing 101. Last edited by YOUR Hero; 09-25-2005 at 08:08 PM.

09-24-2005, 03:57 PM	#2
Gertner Guest Posts: n/a	lol this is great for the NHL. Any publicity is good publicity.

09-24-2005, 04:20 PM	#3
RP King of Love and Piss Posts: 62,991	"It's appealing to adult men while trying to masquerade as something for kids. That's deeply offensive to me. As a mother of two sons, they see enough sex and violence anyway. Wouldnt want her kids getting sex and violence overload by watching a game of Hockey. What a moron.

09-24-2005, 04:26 PM	#4
road doggy dogg wekasauce Posts: 106,857	Yeah I read this on Yahoo! news last night, retarded. I saw the ad, and it is perfectly harmless. Totally just bitching for the sake of spraying some vagsand. Oh well, like Gertner said, any publicity is good publicity.

09-24-2005, 11:59 PM	#7
RP King of Love and Piss Posts: 62,991	Why are females so fucking stupid?

09-26-2005, 11:06 AM	#9
The Gooch Enlarged Member Posts: 2,070	The only thing offensive about the ad is it didn't actually contain a NHL player, but an actor. Nice to see the league still has a problem marketing it stars. Burk can go to hell for all I care. I don't see her protesting women only gyms that exclude men.