New 'Got Milk' ad not a hit with MLB

**YOUR Hero** · 10-24-2005, 10:26 AM

New 'Got Milk' ad not a hit with MLB

SAN FRANCISCO (AP) - The latest "Got Milk?" commercial hit a little too close to home for Major League Baseball.

Poking fun at the sport's steroid scandal, the television ad for the California Milk Processor Board talks about a player getting pulled from a game "after testing positive for a performance-enhancing substance."

In the next scene, a coach pulls a carton of milk from the slugger's locker.
"There is nothing humorous about steroid abuse," said Tim Brosnan, executive vice president for business for baseball. "I would think that the California Milk Processor Board and their advertising agency would know better regarding an issue that threatens America's youth."

The 30-second spot is part of a new "Got Milk?" series that began airing during the baseball playoffs.

Jeff Goodby, co-founder of the San Francisco advertising agency Goodby, Silverstein & Partners, which has produced the memorable campaign since 1993, said the ad was never meant to be taken so seriously.
"It's just milk," Goodby said. "Believe me, we know parody is based on a serious topic. So we wanted to make sure that it was goofy enough so that people didn't get upset."
He said the ad was meant to deliver the message that "milk is good for you, that milk actually does many of the things that people hope those wonder drugs might do for them and does so naturally."

http://msn.foxsports.com/mlb/story/5019120

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As far as I'm concerned, if something like that bothers MLB so much, then they've got bigger problems that they care to admit.

10-24-2005, 11:01 AM

how bout mlb stop giving slaps on the wrists to offenders

**Jesus Shuttlesworth** · 10-24-2005, 12:01 PM

MLB cannot say anything about anyone making a joke about steriods because their steriod policy is a joke. The MLBPA runs baseball its such a joke.

**Gonzo** · 10-25-2005, 01:08 AM

Yeah what Stima said. If MLB can't control its players steroid use to the point where its such a public issue they have no right to bitch.

10-24-2005, 10:26 AM	#1
YOUR Hero Adminstigator Posts: 102,491	New 'Got Milk' ad not a hit with MLB New 'Got Milk' ad not a hit with MLB SAN FRANCISCO (AP) - The latest "Got Milk?" commercial hit a little too close to home for Major League Baseball. Poking fun at the sport's steroid scandal, the television ad for the California Milk Processor Board talks about a player getting pulled from a game "after testing positive for a performance-enhancing substance." In the next scene, a coach pulls a carton of milk from the slugger's locker. "There is nothing humorous about steroid abuse," said Tim Brosnan, executive vice president for business for baseball. "I would think that the California Milk Processor Board and their advertising agency would know better regarding an issue that threatens America's youth." The 30-second spot is part of a new "Got Milk?" series that began airing during the baseball playoffs. Jeff Goodby, co-founder of the San Francisco advertising agency Goodby, Silverstein & Partners, which has produced the memorable campaign since 1993, said the ad was never meant to be taken so seriously. "It's just milk," Goodby said. "Believe me, we know parody is based on a serious topic. So we wanted to make sure that it was goofy enough so that people didn't get upset." He said the ad was meant to deliver the message that "milk is good for you, that milk actually does many of the things that people hope those wonder drugs might do for them and does so naturally." http://msn.foxsports.com/mlb/story/5019120 ### As far as I'm concerned, if something like that bothers MLB so much, then they've got bigger problems that they care to admit.

10-24-2005, 11:01 AM	#2
Gertner Guest Posts: n/a	how bout mlb stop giving slaps on the wrists to offenders

10-24-2005, 12:01 PM	#3
Jesus Shuttlesworth Posts: 42,765	MLB cannot say anything about anyone making a joke about steriods because their steriod policy is a joke. The MLBPA runs baseball its such a joke.

10-25-2005, 01:08 AM	#4
Gonzo feel the madness Posts: 11,360	Yeah what Stima said. If MLB can't control its players steroid use to the point where its such a public issue they have no right to bitch.