Now bare in mind, I am no MMA expert...

[The One]

But if I were to draw similarities to pro wrestling, I would say that UFC is the like WWF...biggest most known company. Promotes the biggest events. Has the most cross media appeal. And then there's Strikeforce, which is kind of like the WCW...has the best heavyweight (Fedor:Hogan), has a lot of very talented guys, and seems to be the stomping ground of several former UFC guys who (with the exception of Hendo) generally couldn't cut it on the top level anymore. And of course Strikeforce has a specialty division (Women's:WCW's Cruiserweights) Both present themselves with a clean image, one that won't scare away endorsements.

But is there a reason that there couldn't be a third major promotion? And don't bother pointing out there's dozen of other promotions, I'm simplifying here. One that was a little more adult themed. Perhaps the ring girls didn't wear hooter-esque outfits, perhaps they wore something closer to stripper. Maybe allow the announcers to use any kind of language they wanted. Have the rules be set up to closer resemble the earlier UFC (while still maintaining enough regulation to pass state athletic codes)? I'm just thinking with how fucking over Kimbo was, the rough and crude style of fighting that closer resembles street fighting might work. It would be basically brawling, with maybe some semi-known names (Ron Waterman, Jeremy Horn, etc.) in the main events. Skip all the flash and pageantry. Present it with a bit more of an "underground" or "dirty" feel to it. Could this work? Has it been tried on a large scale before?

Or, like I said, I'm no MMA expert, I might just be talking out of my ass. But it seemed possible to capture the rising popularity of MMA with a more hardcore edge to it.