Make matches matter

[Fox]

Originally Posted by Gertner For the last time: Cena doesn't need to turn heel. He's the PERFECT wrestler. People either LOVE him or HATE him, so he's perfect because regardless, he always draws a reaction. Pretty much anybody can go up against Cena and get over be it a face or a heel.

I don't buy that.

The same argument could have been made for Hulk Hogan in 1995/96. He was in about the same state as Cena is now: the kids still loved him and cheered for him, but the older audience booed him and didn't buy his schtick anymore. Regardless, he got "a reaction" wherever he went.

But when he turned heel he exploded. Yes, he turned off the kiddies and alienated them against him, but it was the biggest thing ever because his heel character was just so good.

Cena "works" right now because of the reasons you listed, and there's no argument that that is true. But to say that he couldn't be even bigger and a better asset to the entertainment and storyline aspect of the company as a mega heel is just unfounded. A full blown John Cena heel turn would be like an atomic bomb going off in the middle of the WWE universe. The kids would be shocked and alienated and terrified that their hero had turned evil. The adults and teens would love the fact that he had changed and become what they always thought he could become. And everyone would look to see who was going to step up and try and take down the monster that John Cena had become.

Of course, you'd need someone capable of writing that storyline and keeping it on track to make the thing really work. But a massive heel John Cena who got mega heat in every arena in the country against the TRUE babyface star of the company (see: someone who doesn't get a 50/50 reaction in every arena, but more like a 90/10 reaction), be it CM Punk, Daniel Bryan, an elevated Ryback, or whomever could be incredible in all aspects: entertainment value, good versus evil storylines, PPV buyrates and TV ratings.

I guarantee they will pull the trigger one day. Cena can't be this character forever. It's just a matter of time. My only concern is that when they do pull the trigger, will it be too late?